How to sell your app?

You have created your app, you know that it’s great, but do people know it exists or feel like they need it? To make that happen the next step is to let your target market know about it, make the app available and popular, and encourage them to download it.

Swiss Tomato has gathered some ideas for you to successfully promote your app:

1. Reviews and word-of-mouth

Word-of-mouth marketing is one of the best and cheapest forms of promotion for your app, so if you find some passionate users, ask them to recommend it to their friends. It is not easy to achieve tough, so another way to spread the news about it is to ask for a review on a tech blog or tech YouTube channel (either paid or free), popular influencers rating your app and finding it great can make a huge impact on your download rates, as people trust their opinions.

2. Feature it wherever you can

You probably already have a website and social media pages, so this next one requires no additional cost. If a new app comes out, you should feature it everywhere you possibly can (pay attention not to make it too annoying): at the bottom (or even the top) of your website, on the cover photo of your Facebook and Twitter page, in your bio on Instagram, at the bottom of your newsletter. Make sure that whoever is interested in your services or follows you meets your new app, and become intrigued to try it out.

3. Create a landing page for it

Connected to the previous point, it is even better if you create a separate landing page for your app, where all the necessary information can be found about it, download links included. It is always nice to read about an app first, without having to go to the Google Play Store or App store and search for it, and with a captivating design, you can show a sneak peek of how the app will look like.

4. Google and Apple Store ads

Free advertisement options are the best, but sometimes you need to combine them with paid solutions to get the best results. We have already written about Apple Search Ads, and Google Play Store ads work quite similarly. With setting the right keywords, you can be sure that the ad will be shown to your target audience with matching interests.

5. Video advertising on YouTube and Facebook

Again, it is not cheap, but if you target it well, it will work better than any written advertisement. Take the time (and money) to create a short and catchy video ad for your app, either displaying its best functions or showing it in use. It will stick in the viewers’ head, and next time they see it in the App Store/Google Play store, they might just download it. You can feature it on YouTube as a video ad, and also on Facebook as an alternative to your simple ads.
You don’t have the app yet but got a great idea? Contact us and the Swiss Tomato app development team will bring it to life!