UX/UI design rules for human approach
UX/UI design rules for human approach – The psychology behind great UX/UI
One of the main perspectives of a great UX/UI design is the Connection with the user, that is probably the number one aspect you want to achieve when developing an app or a website. It’s that “fall in love at first sight” feeling but also that deep connection where you don’t have to try too hard to be understood. This is arguably the most sought after experience in UX/UI design, it’s the mother of all designs and it is and it has been the ultimate goal in the world of digital platforms. Every brand wants to develop deep connections with their audience, every brand wants to understand their audience so they can grab their maximum attention. In this article we will explore the psychology behind great UX/UI design and how you can implement the human approach to your UX/UI decisions in the future.
UX/UI design rules – Know your human
This is a crucial first step and the fundamentals of any human relationship. You cannot possibly and effectively connect with a person fully if you don’t know who they are and what they like. According to psychology there are 16 types of personality and you just need to find out which one of them is most likely to be your audience. Once you identify the type of personality you want to attract, then you will develop your UX/UI design in a more constructive and effective way in order to grab the attention of your triggered audience.
UX/UI rules – Implement trigger points
After knowing your human you will probably be able to predict every single move that the user will do in the website so you can make better decisions in your UX/UI design. The truth about UX/UI design is no other than a labyrinth with clues along the way so the user can quickly move from A to B. These clues are trigger points which are elements that are strategically implemented throughout your digital platform. These could be either CTA buttons, login action, a join membership CTA section, or a newsletter subscription section. They would need to be placed in the right order and in the right place throughout the user journey so you can provide a better experience to your user.
Predict but surprise
Great UX/UI design is a marriage between predictability and surprise at the same time. UX is the mechanism/structure and the UI design is the element of surprise. Your user must understand each navigation step without needing a manual, it needs to be predictable in that sense, it needs to be obvious and seamless. The UI design however, needs to be surprising and exciting in the sense that it will lift up the experience, it will delight the user visually and therefore it will eventually start to develop a trustworthy feeling towards the user, making a lasting impression, no different than a great first date.
Connect on an emotional level
How do you connect and communicate effectively on an emotional level without physically speaking? The answer is through colour and visual striking elements. There are deep psychological connotations in different kinds of colours and the power of it should not be underestimated. As mentioned above, great UX/UI design is a deep connection with your user, and this is when colour becomes a crucial decision in your UX/UI design. You need to understand what you want to convey to your users in order to make the right colour decision and therefore, create the right emotion. For example: Blue is trust, loyalty, security, seriousness. Red ,on the other hand, is power, excitement, passion, energy. These are key to understand and better communicate with your audience.
Consistency is trust
There are psychological trigger points when a user is experiencing a brand and navigating through a website. One of them is the uneasy feeling to experience a UX/UI design that shows inconsistencies especially on an e-commerce website where the user needs to provide credit card details and personal information. Inconsistency comes in many forms, brand, colour and information inconsistencies, to name a few. This can make your audience either trust you or leave you and it is usually a long-lasting decision.
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