Page Experience Report to Search Console: the Ultimate Guide
What data is offered in the new Google Search Console report dedicated to assessing user experience?
Announced for mid-June 2021, Google’s Page Experience update, which will introduce web performance criteria to rank search results, comes with a new Search Console report.
The Page Experience report gives you an overview of the user experience offered by your site. Google evaluates on-page experience metrics for each URL on your site and uses them as ranking criteria in Google search results on mobile devices, the company says on its support page.
Among the criteria used to evaluate data related to the user experience of web pages, the engine specifies that it will rely on Core Web Vitals indicators, the report on mobile ergonomics, security problems encountered by a site, the use of HTTPS protocol and the advertising experience.
Search Console Page Experience data
To help SEOs meet the new SEO criteria as part of the Google Page Experience update, the new Search Console report provides access to the following data:
- the percentage of mobile URLs whose status is deemed “satisfactory”, that is to say obtaining a “good” score in the Core Web Vitals report and not presenting any mobile ergonomics problem,
- the total number of impressions of “good” URLs, namely the “number of impressions generated by valid URLs during the period indicated in the graph”,
- daily values from the chart, which includes the percentage of those URLs measured by Google each day.
Note that some data gaps may be noted in this new Page Experience report, as Google specifies:
“The source data for the Page Experience report is based on the evaluation of statistics from several references and reports: “Core Web Vitals” report, mobile usability report, etc. Because these reviews follow different timelines, the current status of each URL may differ from that shown in the report. Therefore, we recommend that you focus on your data trends (…) and overall rating (…) rather than relying on this report for an accurate rating of a URL.”
What is an “invalid” URL according to Google Page Experience?
A URL will be considered “invalid” in the Search Console Page Experience report in the following cases:
- if it displays a “poor” status or requires a “needed improvement”, or if it does not appear in the Core Web Vitals report,
- if it presents one or more mobile ergonomics problems, or if it does not appear in the report dedicated to this criterion,
- if it is broadcast via the HTTP protocol and not HTTPS,
- if the site has security issues,
- if the site has one or more problems related to the advertising experience.
Come and get your website with Swiss Tomato! Our experts are integrating all the necessary connexions to make sure your Search Console is up to date with all the relevant information. Contact us for your free quote at firstname.lastname@example.org now!