Latest trends on e-commerce mobile app development

E-commerce app development is in exponential growth, especially in the past few years. The demand for comfortable shopping increased significantly with the new generation of users. However, staying up to date with new trends and special features is imperative as the competition increases. This article will explore new ways to improve e-commerce app development in a more responsive and user-friendly way, while providing users with a unique online shopping experience.

The use of video for example, is a great feature to add to an e-commerce app development as it will undeniably increase sales. A nice photo grid display of the sold products won’t be enough to compete with actual videos of real people wearing the products themselves, especially when we are talking about actual clothing items. Users tend to lean on video content in order to make a final buying decision.
Another video feature that became extremely crucial in shopping mobile apps is the shoppable videos, which are essentially videos that a company promotes on social media pages where users can point at items and click on the links which will direct them to that specific item. It’s a completely revolutionary type of shopping that is practical, visual and direct, very much like in real life.

If we are talking about e-commerce app development, we cannot ignore the most exciting new feature that completely changed the user experience in online shopping apps, which is augmented reality. This new 3D feature, allows users to actually see themselves in the items they want without leaving their comfortable surroundings. For example Nike used this feature in order to have their customers trying on shoes on their own feet without them physically coming to the store. This is a massive game change for the e-commerce app development industry.

Voice search, is the new winner for the typical lazy user in e-commerce app development. By integrating voice search in mobile apps, users can shop and place their orders easily on the go. Who is currently using it, you may ask? Companies like Starbucks, Amazon and Google Home have implemented this feature into their businesses in order to provide users with yet another quick, on the go, option to shop online through a mobile app.

Since customer support is crucial in e-commerce app development, we could not avoid talking about the importance of Chatbots. Everybody knows that shopping online can be risky as to understand refund and return policies, as well as getting answers in the sometimes outdated FAQ section. In app development is extremely important to make users feel safe and to have some form of online presence to them, so they don’t feel like they are just shopping in a completely deserted environment. Chatbots are useful as they will greet your customer and will direct users to specific places according to key words they type or questions they might ask. It will make your customer feel more welcomed and safer.

Last but not least, the Cloud integration system is more important than never as lack of storage becomes a worldwide issue. This feature is not only helpful in e-commerce mobile app development but also in any other app in the market as the performance of the app itself will increase significantly while reducing costs associated with hosting. This will create a wonderful customer experience and will grab your user to become a loyal customer.

If you would be interested in mobile app development, please do not hesitate to contact Swiss Tomato or check out our page:

We are a family-led app development agency in Geneva & Zurich – old texts