The most important digital marketing trends in 2016
With a well-built digital marketing strategy you can overcome the barriers of distance and time. Of course making an efficient strategy that attracts customers and increases their brand awareness is difficult, so we tried to collect the most relevant dimensions of online marketing.
People today spend most of their time on their computer or on their smartphone, while TV and print usage is going down every year.
1) Search Marketing
- Search Engine Optimization
- Search Engine Marketing
Search Marketing is the process of growing traffic and visibility from search engines through a paid or unpaid method.
The first method is search engine optimization (SEO). One of the very first rule that online marketers and business owners learn is the importance of it. Search engine optimization is the procedure of improving a website ranking in organic search results. A good SEO strategy creates long-term organic reach.
The other form of Search Marketing is Search Engine Marketing through Google Adwords planning. Adwords is a paid search campaign run with Google – your ads will appear on the top of the search results page. Your Adwords campaign should be clear, cost-efficient, competitive, unique and compelling. You have to decide the maximum cost per click, define a fair goal and then design and write a powerful ad.
2) Social Media Strategy
Today Facebook is the most popular social media site in Switzerland. It has more than 2.6 million users in the country, 4.6 million unique visitors and 4.4 billion page views per month. Various social media sites compatible with different digital marketing strategies.
Facebook is your site if you are in the business to consumer sector, but for increasing your revenue in business to business sector, LinkedIn would be the ideal social media site for your company.
3) Content marketing campaign
The idea of content marketing is to create and distribute valuable content to attract and keep audience and reach profitable customer actions. According to surveys, marketers actually think that digital content marketing is one of the most important digital strategy in 2016.
Content marketing is also significant because the algorithms of search engines develop rapidly: they try to filter content that useful for users from what they would disturb them (and just try to fool the system).
4) Email marketing strategy
Sending e-mail messages and creating newsletters are efficient types of online marketing. Unlike spams, direct email marketing campaigns reach a target group, that is actually interested in our business. There are several types of email marketing like newsletters, email surveys or pop-up ads.
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