Plan your Facebook marketing strategy

Although there are different social media marketing tools, the instruments for Facebook provide one of the highest conversion rate for companies that operate in the B2C sector.

#1 Selecting the objective of your campaign

Before launching a new Facebook campaign, you should define the objective of your campaign. Depending on what you would like to achieve with the advertisements, there are plenty of options available for you. Although it is important to mention that optimazing your posts for mobile platform is necessary, since a non-negligible part of users utilize Facebook via their smartphones.
 When you wish to promote your whole page for getting more followers, you should choose Promote your Page.
If you want to get more people to see your posts and get engage to them, then you should select Boost your posts.

When you wish to promote directly your website or encourage your fans to a specific action, you should use Send people to your website or Increase conversions on your website. Do not forget Facebook does not like if you send its users away to another webpage that is why this ads are more expensive.
 Nearly the same actions can be used when your business is specialized in application development You could stimulate your fans to dowloand your application with Increase engagement in your app or with Get installs of your app it is possible to send them directly to the store from where they can install the application.
 Facebook allows you to promote your temporary discounts, offers or other deals. With Get people to claim your offer you could send possible customers to your website/store so they could claim your deals.
Last but not least, you can promote your events (Raise attendance at your event), build up your local brand with Reach people near your business, endorse your video views for more popular videos and simply more likes (Get video views) and simply collect more leads for your company with Collect leads for your business.

#2 Targeting your posts

 When you want to reach more visitors, and promote your posts and/or Facebook page, your customers should be well-targeted. Facebook allows you to select the right age group, proper sex, location and define users’ interests, which means your post will show up for clients with the previously specified interests. If you are selling for instance photo decoration products, you can target women with children 35-45 years old who have interest for home decoration.

#3 Chosing the budget

This is also an investment into your business. The effectiveness of the Facebook campaigns can be tracked very precesily even till the conversion. So the first thing you have to calculate is that how much is a conversion worth for you. You have to set the bids after this. New campaigns can be tested with a limited budget to see their effectiveness and once they prove to be successful, you can increase the budget.

 #4 Selecting visual content

 When you try to attract more visitors visual content is also important. Generally, posts with pictures or videos get more likes and result higher engagement.
 Besides posting pictures, Facebook allows you to post videos or create a slideshare of your entreprise.
 If you choose to use photos, be careful since your pictures should be nice and well set. Infographics are, for example, one of the coolest visual content, since they include useful and intersting information emcompass with an engaging design. While if you do not want to design infographics, than the images that were used should be high resolution and informative (about your business activities).
 When you want to Promote your page, you could plan the exact text and photos of your advertisement that you wish to publish as a part of your campaign. After selecting the right photos, you can check how the ad will look on mobile and/or PC platform. A good advantage of Facebook advertisements is that, you do not need to spend a lot of time with planning the right look of the ad, since Facebook does it for you.

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