What kind of corporate app do you need in 2016?
As mobility becomes a key factor in business as well as everyday life, corporate applications are essential for future success.
Mobile devices can be used for supporting the field forces, managing and monitoring internal processes, or knowledge sharing and training. Here are some good examples of custom made enterprise applications:
Brands sporting a large selection might rely on an application to provide potential buyers with all relevant information. The same apply for specialists, like the Geberit ProApp that delivers product catalogues, installation films and other useful information for sanitary professionals; or the internal service catalog of law firm Bird & Bird made for its partners worldwide.
Sales and Personalization
Just as you can use a branded app to furnish your kitchen or design the roofing of your house, Jet Vision enterprise app by app developer Swiss Tomato helps private jet customers imagine their future plane’s interior. Clients could see the internal lay-out of their future plane, zoom in, rotate the interior – no wonder that the app made it to final of the Best of Swiss App Award.
Apps for Internal processes
Corporate processes can be executed anywhere: managers might better evaluate the performance of their subordinates on the field at Family Dollar, prepare internal reports and measure accomplishments as Sky does in the UK, and apps can also help employees handling emergency situations like the Emergency App of IMI Engineering, which provides its plant staff security procedures and emergency contacts for situations like an accident or fire.
Apps are great for any type of learning, from languages to cooking to any given subject. Why not using it for passing on corporate information? From internal newsletters using multimedia solutions to apps aggregating all aspects of the work, while providing a secure environment only the designated employees can access, there are many possibilities. The Football Association in Britain collected its vast rich media material (research, self-learning, best practices) on coaching young players in The Future Game application, that also enables the coach to take notes within the app. Apps can also be used for self-assessment, as in the case of The Tech Partnership that provides an engaging self-valuation in IT.
Online surveys are on the rise and for a reason: they are relatively cheap and fast. Applications might be used either by employees collecting data on handheld gadgets on field (let it be store check, or client satisfaction), or even by customers – a method commonly applied in healthcare.
+1: Virtual reality
For the time being VR is rather for fun (just think of the apps giving rollercoaster experience) but as the devices become more easily available – not to mention really cheap solutions like Google Cardboard – you might consider using VR as an engagement tool. What if potential candidates could participate on a virtual tour in your offices or factory area, or play games that also assess their skills?
Swiss Tomato, our digital agency is happy to help you with your app, web or digital marketing project, you can see our references or simply contact us directly.