Watches & Wonders
The Client
The Watches & Wonders exhibition is an annual event organised in Geneva, the home of some of the finest watchmakers worldwide. The event attracts over 20’000 visitors to experience the showcase of the newest watch masterpieces created by the most well-known brands, such as Rolex, Cartier, Patek Philippe, IWC and many others. Each showcasing brand can demonstrate their newest technologies, design advancements and craftsmanship to resellers, the press and other watch enthusiasts.
Key Challenges
In today’s digital world, Watches & Wonders needed a seamless way for visitors, exhibitors and the press to access event details, view launches and interact with brands. As the exhibition is located in a large event space, it can be difficult for visitors to find brands and information they are looking for, therefore having an application available for everyone, significantly increases visitor satisfaction throughout the event.
The Solution
The Watches & Wonders app, developed by our Geneva-based app development agency, was designed to serve all types of users. It offers a tailored experience depending on visitor category, allowing users to easily navigate and plan their visit. Key features include:
- A personalised agenda for each user
- Access to social feeds from all exhibiting brands
- A hub for essential event information
To enhance the on-site experience, the app includes tools that make navigation and logistics simple and intuitive. Notable functionalities include:
- A 3D interactive map with indoor navigation to exhibitor stands and services
- Detailed information on official transportation, including shuttle locations and directions by public transport or car
- An auditorium section where users can:
- Follow conference schedules
- Watch live streams
- Access recordings of past events
Result
Each year more and more participants have been downloading the Watches & Wonders application, more recently over half of the professionals used it every day throughout the exhibition. The download and engagement data has reached a record leaving organisers and visitors very pleased with the results, as it not only increases visitor satisfaction, but simplifies the transmission of information to brands and visitors alike.
