The eBusiness Institute is a well-established digital agency, specialising in helping major blue-chip clients to improve their online and eCommerce businesses. They are recognised for their online presence as to be as dynamic and forward-looking as the solutions they offer. Embarking on a transformative journey, the eBusiness Institute was in need of rebranding their online presence.
For an organisation such as the eBusiness Institute, known for their strategic insights into online business optimisation, rebranding is an important step. The challenge was ensuring that their website was not just a reflection of their brand’s new visual identity, but also a representation of the excellence and modernity they bring to their clients. With the goal of a comprehensive website redesign that ensures an enhanced user experience and a fresh user interface, Swiss Tomato web design agency began the design of a new website.
Our approach was rooted in simplicity and clarity. We developed a straightforward navigation structure with an intuitive user journey to present the agency’s services and credentials. We then created a modern design that works on an emotional level with bold visuals and colours, that differentiates the agency from its competitors. In the user journey, we focus on hot to convert leads into customers by taking the users through the key services, references and additional content marketing elements they need.
The design was consistently implemented across all pages of the new website, and had a strong focus on responsive mobile design. The Client received very positive feedback and saw its conversion rates and quality leads increase significantly.