Webdesign inspiration is the key element of your website creation. When doing webdesign it is crucial to start with Design thinking, which is basically a 5 stage design process that helps you identify the best strategy to execute a webdesign project. There are a million different ways to design a website, but it always needs to start with a clear UX strategy to define the key priorities. It always starts by knowing who the website is for. Knowing the audience can give you all the insights needed to create a real useful product. After establishing the who, you need to know the what, which means, identifying what this audience ultimately wants and what problems are they facing. This will give you a clear vision on what to fix and how to make a product easier to use. This will give you the tools to define, structurize and ultimately create a webdesign that is truly a useful product for your audience.
In this article we will go through the 5 stages of UX/UI thinking that are key for a successful webdesign inspiration.
1. Know your audience
The user-centric research is probably one of the single most important research in wedesign. Knowing who you are designing for and your audience’s needs and frustrations can give you clear insights on how to structure your webdesign. This is a very important step to create websites that are easy to use and it can really clarify how to solve the user’s problems. One of the fundamental differences between a good and a bad webdesigns are usually the lack of research put on the personas and your ideal users. If you empathize with your audience and understand them it is a lot more likely that you will design something that they love.
2. Finest strategies for webdesign inspiration
Every webdesign has a goal and a purpose, we just have to find out what it is and implement a strategy that reaches that goal within our ideal users. An example: “I want to sell more sneakers to younger audiences”, this is a clear goal and it is the job of the designer to achieve it. After knowing young audiences and what appeals to them, the job is to create a clear A to B strategy to achieve said goal. A clear user journey, which is basically a clear path to drive your user through and ultimately guide them to the end goal.
3. Add webdesign inspiration ideas
How to achieve your goal in an efficient way? How do I convince young users to buy sneakers? This is where a designer puts their thinking creative cap and creates innovative ideas to persuade audiences. A possible solution would be for example implementing dynamic animations that appeal to younger audiences, to make it fun to purchase sneakers, or perhaps a personalization feature where users can make their own sneakers.
Prototyping is a huge part of the visualization process and it helps to see the whole UX/UI design coming together. This is where the design can either thrive or die and it is usually the stage where there are more changes and fixes. This process can induce more ideas and it is really where magic starts to happen in the webdesign process.
Testing is absolutely crucial in order to establish if the strategy implemented is successful or not. This will ultimately tell you if the webdesign is easy to use or not. It is important to be tested by people who were not involved in the design so they are not in any way influenced by the design process.
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