Top 5 incredible trends in mobile apps for 2021

The pandemic has changed our vision of digital. The top 5 incredible trends in mobile apps are influenced by a couple of very new happenings. Social distancing, online classes, working from home and closed borders influenced a lot the evolution of digital connections and related apps. COVID-19 helped the digital world rethinking mobile strategy and entering into an exciting path to 2021.

1. Tiktok is aiming to have about 1.2 Billion monthly active users in 2021

Tiktok has seen an incredible growth of its audience since 2018 when it started to be popular, they tripled the number of users in 2020.

Besides other social media apps, Tiktok has the advantage of encouraging creativity and spending by its functioning mechanism. The app’s revenue is coming from ads, just as on other popular platforms, but it also has the unique feature to let users send virtual gifts and tips through the app to streamers they like. It motivates users to create their own unique content and the app can monetize through these sales, as well.

They are influencing consumer behaviour in a very significant way and we can presume that similar apps, including user-generated content, short-loop videos and editing tools will have an important future in 2021.

2. Our home will be the main platform of our social and working life

Growth of business and educational needs is an important influencing part of digital evolution. Everything connected to our life during the lockdown has become a normal part of our life in 2020. Such as video conferencing apps, ordering groceries to home and having contactless delivery. Not to mention finance, food delivery or fitness apps.

Indeed, life has changed and people want to be more conscious about their spendings as their job might be in danger and we don’t really know where economical changings are leading. There is also some sort of wish for not getting in touch with people, where we want to order everything home. The list of job ads calling for couriers has seriously increased as businesses are obliged to deliver home if they would like to keep selling their goods. This has also an effect on the job searching apps. It is a whole circle of different fields that needed to react in time in 2020 and will develop a lot more in the next year.

3. Mobile games as an important part of top 5 trends in mobile apps in 2021

2020 was a rocket year for mobile games. The lockdown made people looking for easy ways to entertain themselves. Users started to spend an enormous amount of money on mobile games. As for predictions for 2021, consumers will spend over $120 billion on mobile gaming. Hybrid mobile games might be the most popular for next year as people are physically closer to all of their devices, such as consoles or PCs. Multiplayer games, just as Among us and live streamings are also remarkably influencing the market and the trends in mobile apps. Generation Z consumers and the wish for families and friends staying connected are the key to this development.

Gaming mobile apps will not have any limits in popularity from now on, even when people are going to be more mobile, as 5G is spreading around in the meantime.

4. Increasing Mobile Ad spends

People spent + 20%-25% of time with their phones in the hand during the lockdown, compared to 2019. This means over +20% of opportunities for the advertisers to find their consumers. It is an enormous chance to work on new advertising strategies. 

A lot of business reacted to this one of trends in mobile apps very quickly and despite their reduced budget, they spent +70% to advertising with the lockdown.

Predictions say that next year the mobile app spendings will jump to $290 billion worldwide, which means that the  $190 billion spendings in 2019 will almost be doubled within just 2 years!

5. The extreme popularity of video streaming apps

As for the predictions, consumers might install up to 85% more video streaming apps in 2021 from Pre-COVID Levels. A huge chance for movie makers who have lost their cinema projections during the lockdown. Streaming apps available on mobile and tablet devices are offering a huge range of selection for the whole family. Not even surprising that the most viewed videos on Netflix were a series of babies songs in 2020… New trends, like GroupWatch at Disney+ are also attracting people to have a common experience while each on their own devices. Not conventional video streaming apps, like Snapchat or the already mentioned Tiktok are equally attracting Z Generation consumers.

We, at Swiss Tomato mobile app developer agency in Geneva are convinced that your app idea is important to be discussed! You need to know that the value of a new app, coming from a great unique idea can easily find its place on the market! 2021 is the year of the greatest emerging trends. Be part of it, find out more on the trends in mobile apps! Carve your future in digital! Call us or drop us an email and let’s talk about your next app development idea in Switzerland!