Digital natives and webdesign

Digital Natives (also known as Millennials) are perhaps the toughest of crowds to attract, since they are not just expecting the expected but yet want to be challenged and want to be captivated by uniqueness. Their attention spam will fall greatly if hit by the unoriginality. This generation screams, “creativity”, “storytelling” and “authenticity”, so as you can imagine it can get really hard to read into what Digital Natives are really looking for in web design. If you are launching a product or have a business whose target are Millennials, then this article will elucidate you and perhaps help you to make strategic decisions on how to better target this generation through web design features.

Modern style

As millennials were introduced to the internet at a very early age, they remember very vividly the 1990’s ancient looking style of webdesign back then. Therefore, they very much crave for a webdesign that will look the furthest away from those ancient times. Millennials tend to like a “clean” and “minimalistic” approach to webdesign with empty areas so the design can “breath”. They tend to like large quality pictures and video content, since they grew accustomed to instagram and other social media channels. Overloading the webdesign with text is also a big deal breaker, since Millennials are generally well informed, it’s a good idea to keep the text direct, to the point and short. 

Mobile Responsiveness

Mobile responsiveness is nothing less than making your webdesign look good in a mobile device as it is in a computer screen. This is extremely crucial as Digital natives are a lot more on their phones than they are on their computers. There are a lot of businesses that underestimate this feature and end up losing their target audience because of it.

Tell a story to Digital Natives

Digital Natives, love the movies and really get tangled into mesmerizing storytelling. This is probably when you really get the attention of a Millennial. If the story is captivating, they will be there to listen. On web design there are two ways of implementing storytelling: either tell the story behind your product or business or create the webdesign in such a way as you are telling a story throughout the pages. The secret is to talk to them like you would in a real-life situation. 

Dynamic & Interactive features

Digital Natives are used to challenge their eyes and they love a bit of dynamic elements in webdesign. It does not need to be very intense, it can either be something subtle such as webdesign scrolling effects (ex: parallax, image reveal, etc) or it can be complex 2D or 3D animation. If this type of interactive features elevates the storytelling in some way, then that is when you really got their attention on a whole new level. 

UX and functionality

Millennialls thrive in simple environments and they do not want to think too much in order to navigate into a website. UX Webdesign is highly important, and it should be so seamless that it should be like eating a pizza. When you eat a pizza, you don’t think about it, you just do it. This is how the UX in your webdesign should be like, easy and effortlessly to navigate into. 

These tips are extremely important and crucial to attract and keep Digital Natives as your customers. If this is done right, chances are they will provide you with their loyalty and approval. If you want to know more about webdesign please visit out website: https://swisstomato.ch/en/website-development-geneva-switzerland/