Vintage in Webdesign Trends
When you think of web development or web design, you might tend to think of modern and innovative solutions, however there are businesses that could use some old school webdesign trends to help their brand identity to come alive. Businesses such as Barber Shops, Patisseries, Coffee brands, Bakeries or even Sneakers shops, for example, could highly benefit from vintage webdesign trends to legitimize their products and ultimately visually identify them as a raw, organic, authentic and timeless product. Millennials tend to be great fans of these vintage design trends, especially the latest glitch 90’s effect of VHS as we see it used in web design quite a lot.
In this article we will analyse the top 5 vintage trends we can see in web design.
The glitch effect
The use of glitch is one of the favourites, it’s simple, fast and it can be animated quite easily. It’s become quite a common trend back in 2016 and it’s still growing strong as it can be seen in web design a lot. It’s particularly used in e-commerce websites, especially for clothing and sneakers businesses and it works quite well when presenting products inspired by the oldies. It resonates well with millennials especially fans of vintage products and 90’s video games. This effect is also associated with something actionable and exciting, something that draws attention, which is often the intention.
Vintage Color palettes in webdesign trends
Color palettes are particularly important when it comes to web design, especially if you are trying to capture the right feel and smell, yes you read it right, it’s quite known that colors can resonate with different smells, which is quite fascinating. The most trending color palettes we see in vintage web design are under the beige and brown umbrella, which are colors that immediately resonate with wood and leather. When designing a website for a barber, the first thing you would think about would be visualizing that dark brown colour with the washed off logo. It’s quite a popular trend and one that anyone can relate to a specific business.
The use of wood background or photo style
The photography style in web design is very important but, frankly, completely underestimated. It complements the whole design structure and it can highlight color patterns too. Above, we talked about the frequent use of beige and wood colors for vintage web design and the complementary photography that is usually used next to it, is heavily brown based photos such as, wooden tables, old utensils and leather cases, to name a few. These really bring the whole design alive as it reinforces the colors and what it transmits to the audience.
The typography trends seen in vintage web design are mainly made of washed off (imitating chalk) serif fonts, often with heavy drop shadow or a very bold condensed type of font. It’s usually combined with a regular readable font for the body such as Helvetica or Montserrat. This combo is a very powerful tool to convey an old school feeling, almost like the feeling of a craftsman.
Black and white in webdesign trends
If you were wondering when it’s ok to use black & white in a web design, I would say if the business or product craves for a tad of history or legacy, then I would say this would be the perfect time to use it. It strongly resonates with the word “timeless”, which also conveys trust. It’s a powerful tool in webdesign trends and we can see it being used very effectively in many different ways.
For more information on web design and web development, check our previous web design projects to gather some ideas, drop us a message and let’s have a tomato juice ASAP.