The Future – Mixed Reality & Web marketing

Mixed Reality has become a true exciting way to experience life as we know it. It blends virtual reality with your natural environment which can open up to a wide range of possibilities. Thousands of industries are now looking to AR/VR app developers to spice up their businesses and grab a whole new market. Imagine to incorporate mixed reality in your web marketing strategy and provide your customers with a whole new way to experience your product? Sounds pretty futuristic but thanks to major advances in technology this is now a possibility with the use of a VR Headset. It is estimated that sales of VR headsets will surpass half a billion by 2025. This is a whole new level of consumers that you can impress by introducing mixed reality into your web marketing plan. 

In this article we will explore futuristic ways to implement mixed reality into your web marketing strategy, once VR headsets will become the new normal. 

The best advantage of using mixed reality in web marketing is the high level of engagement it targets. Since it’s quite a novelty, consumers tend to love the experience, leaving a much bigger impression than other products.

New car in your driveway

Let’s say that you are a major car brand and you want to launch a new model that will make a quick impact in consumers. In such a saturated industry, it’s quite easy to fall into the old school web marketing strategy that everyone else is doing. How about after your consumers put a VR headset, they would be able to experience the new car model in their own driveway or garage. App developers can create an AR/VR world that can be reachable by anyone in their own environment while being able to take it apart and learn information while moving things around with their own hands. In this way, consumers would have a full on exciting time while experiencing the very car you are selling, in the comfort of their own homes. 

Fun Re-decorating with Mixed Reality

For the furniture industry, sometimes it can be a challenge to come out of the common web marketing structure, which is mainly pictures of the furniture in a pretty house. It would be a complete game changer if customers could just pop on a set of VR Headsets in their living room and choose through a library of the furniture you are selling while placing them live in their environment. For furniture consumers it can be hard to imagine what a sofa would look like in their living room, while shopping in store, instead, you can bring your furniture digitally to your customers’ homes, which can ultimately make you a leader in your industry. 

New way to launch a new video game

As far as video games go there is already a tone of possibilities in terms of recreating reality. But what if you were launching a new game and wanted to do a different web marketing strategy? Let’s say your game is completely new and you want to grab gamers attention? App developers that can create an AR/VR world is the perfect answer, consumers would be able to put their VR headsets on and would be introduced to the game’s characters and perhaps an intro and sneak peak on the game all of this from the comfort of your own house, watching characters run through your hallways and garden. It would be a great way to reinforce your product to the audience, to make them experience your game in a whole new way and make them excited to try it.

AR/VR for the architecture industry

When it comes to the architecture industry and experiencing your dream house, it can be challenging to imagine it all though a piece of drawing in a paper. A great web marketing strategy for modular houses for example would be to introduce their models in your own plot or environment. This way customers could see a live model of the house and see if it fits in their own environment even before they make a decision. App developers can help your business to be reachable by an ordinary online audience by grabbing their attention in a new fun way.  

We are an award-winning digital and web agency in Geneva & Zurich, specializing in app development + webdesign + AR & VR apps + web marketing. If you want to know more about mixed reality please visit our related page.