Responsive website development or app development? To make your offer visible on your target audience’s smartphones, there are 2 very different solutions: create a responsive website or a mobile application. Very simply, the responsive site is a site whose appearance adapts to the screen resolutions of smartphones. The mobile or “native” app must be downloaded from a store (Google Play for Android smartphones, and iTunes for iPhones and iPads). And launched like any other application on the smartphone.
The cost of developing the 2 solutions is often high so it is essential to ask the right questions before investing!
In the meantime, here is a small overview of the advantages and disadvantages of each solution:
According to recent statistics, consumers are using mobile devices for up to 70% of online purchases.
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