The benefits of mobile app development in NGO’s
When it comes to NGO’s, a mobile app is probably very unlikely to come across. The first thing that comes to mind will be a heavy data, and search based website created to be primarily functional above anything else. However, a mobile app development is quite beneficial when it comes to Non-profit organizations helping them gain exposure and increase their audience reach.
This article will mention some benefits that we can find in mobile app development in NGO’s and how exactly it can help them.
Reach a wider audience
When we realise that 93% of Europeans own a smartphone and 86% use a computer, we come to understand the magnitude and the importance of focusing on mobile app development in the 21st century. This means that if a company has an app, they will reach a lot more people than if they just stick to a normal website development, which will allow them to attract more volunteers, including young people, as well as gather more donations and get more exposure.
As it was briefly referred above, donations can significantly increase with a more digital approach and a very strong CTA button. Having a mobile app development with simple and direct approach will allow users to donate in a much faster and simpler way while using their mobile phones.
Appeal to younger audiences (Volunteering work)
If your NGO is currently trying to recruit young people for volunteer work, or simply trying to get their attention for more exposure, then a mobile app development would be a great way to appeal young audiences. It is known that 78% of young people (ages 19 – 29) spend an increasing amount of time on their mobile phones which is extremely significant.
Based on a recent study involving more than 265 Non Profit organizations, we found out that digital tools proved to be effective on a scale of 91%, boosting the overall reach and communication experience. It is unarguable that a mobile app development and consequently social media platforms can help in promoting events and communicating with specific target groups allowing you to be much closer with your audience.
If you would be interested in mobile app development, please do not hesitate to contact Swiss Tomato or check out our page: https://swisstomato.ch/en/app-development-geneva-switzerland/