When Luxury Industry meets Virtual Reality
How can Virtual Reality influence luxury Industry? Virtual reality has grown a lot lately. Luxury brands are starting to recognize its importance, too.
When VR gets into luxury industry
How can Virtual Reality influence luxury Industry? Virtual reality has grown a lot in these last years. So, technology related to Virtual reality is becoming more easy to reach to the majority of people and as a result to brands too. And for them, there is a whole new world of creating interesting new things through Virtual reality, and that is exactly the power of of VR, which will also shape the future of storytelling.
Besides redefining this ability, it also enables us to clearly show feelings and experiences – which is hugely exciting for brands and people . So what results does VR hold in the luxury industry?
There are a few major brands that had the plan to drive people in-store and engage them into their vision and it is good to learn from their experiences. For example, Dior created Dior Eyes, with its own VR headset that offered a fascinating meeting with the brand’s fashion atmosphere. And this is exactly what most designers and fashion stores are willing to do as a way to support this technology.
The Google Cardboard is another good example to share. Created by Rebecca Minkoff, this headset offered fans a seat at her show. It is definitely providing a new level of engagement with people on way never seen before.
Audi is one of the leading automotive companies when it comes to incorporating VR in its business. It offers a headset with a high-end Bang & Olufsen surround-sound system, and lets people experience a real driving experience in any model they desire. Plus, the customization of leather, inlays and color can also be explored by customers, making every interaction even more complete.
The greatest possible power of VR for luxury brands
is simply that it can increase sales from people who are time poor, for instance, which is very related to high-net-worth customers. Potential clients can use VR to look at a collection, take a test drive or visit the catwalk, all within a few minutes. Also, the effect on the luxury travel and property markets is huge, too. There is already some virtual showrooms where customers can explore several different properties.
For customers willing to look through their favorite luxury store from the comfort of their yacht or lounge, soon there will be brands offering virtual in-store experiences. This offers not only the opportunity to ook through, but also to buy very quickly.
In the world of luxury, VR appears to fit perfectly, and the number of luxury brands developing as pioneers is growing fast.