Luxury and the use of influencers
A lot of brands are working with influencers. Thanks to them, companies can promote their products to future new customers. Let’s talk about the fact that luxury brands are always more interested about collaborating with influencers.
The power of the influencers is unbelievable. They can completely change the image of a brand or a product. They have an impact on their audience. Indeed, they are following by thousands or by millions of people. They are on a lot of different social media. They represent a good strategy for digital marketing. Digital marketing agencies like Swiss Tomato are working with them to develop the digital power of your brand, of your app. Luxury brands took a long time before understanding that they can also work with them. For Luxury brands it was complicated to combine history and prestige of the brand with influencers. However, in general, influencers are young and it is a positive point. They can give a new image of the brand, more fashionable. Luxury brands were seen as old brands with classic products. Thanks to the social media and the influencers, they are now seen as the product, the brand that people must to have. App developers are also using them to change the vision or the impact of an app.
Luxury brands are working with influencers by sending them their products. In exchange, influencers must post pictures, videos of them using, wearing the products. Influencers can also be paid by the brand to create specific posts on their social media. Then, the influencers are generally invited to the events of the brand. The objective is to show exclusive aspects of the luxury brand. By showing these aspects, followers are feeling like being part of the world of the luxury which was before unattainable. They have the impression to really know the brand.
To choose the best influenceur, there are a lot of details to consider. It is not the influencer with the most followers who is necessarily the best to promote your brand, your app. Indeed, it is important that the style of the influencer corresponds to the image of your company. There are different types of influencer with different messages and images: fashion, sport, travel… It can be better to choose an influencer with less followers because his followers are more invested and more loyal.
The use of the influencers by luxury brands has also led to new partnerships between brands. For example, Supreme is an American skateboarding brand famous on social media for their unique product. The brand is worn by different influencers. The luxury brand Louis Vuitton has decided to create a collection with Supreme to modernize and to give a new type of visibility to the brand. It was a successful campaign!
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