The arrival of augmented reality ads on Facebook
Since Pokémon Go in 2016, the augmented reality is more and more used. Apple created a new version of ARKit (the ARKit 2 available with the iOS12) to encourage people to create AR apps. Now it’s the turn of Facebook to use augmented reality.
Important to remind, augmented reality apps are different to virtual reality apps. The augmented reality apps are using the real environment of the person using the app and adding new objects in the real. The virtual reality apps are creating a completely new environment. When you are using a virtual reality apps is like you are in the app. However, when you are using an augmented reality app is like the app enter in your world.
Apple and Facebook are persuaded that the augmented reality is a part of the future. While Apple created ARKit 2 to facilitate the creation of augmented reality apps, Facebook has launched in the United States a new type of ads. Now, companies can create augmented reality ads on the social network.
The example has been shown with the luxury brand Michael Kors. On Facebook, but also on Instagram people can try the last model of sunglasses of the brand. It is really simple, the Facebook or Instagram ad appears on the page, people can see a woman wearing the sunglasses. They can click on the button “Tap to try on”, then they just need to allow the social network to have access to the camera of the device and they can try the sunglasses. People can also try other models or choose the color of the product.
This new functionality can change the world of the e-business. Everybody can now try the new products of a brand thanks to Facebook and Instagram. It is a real opportunity for the companies to be closer to their customers. The functionality is only available in the United States for the moment, but it will be soon available in Europe and in the other countries.
Social networks are working to improve your digital strategy, it was already the case with Instagram “shopping” for example. Moreover, the augmented reality is more and more used. Why do not work with the two of them: social networks and augmented reality? You need to have good contents to create a successful digital marketing campaign. Contact us for a free quote, and work with the professional team of Swiss Tomato.