Influencer marketing, one key to your business success

With the rise of social media this last 10 years, you might have heard the term “influencer”, but have you ever thought about using this type of marketing to meet your objectives ? Swiss Tomato, the swiss expert in digital marketing, gives you a few insight on the question.

The influencer marketing consists in using an online influencer – a person who has an impact on a large audience – in order for your product to gain a certain visibility. For example, you have a little clothing e-shop and you want to increase your sales: why not get the help of an instagram influencer that will promote your clothes in one photo for you? With the right strategy, results can be as effective as a Facebook campaign. Here are a few platforms where you can explore the influencer marketing.

Instagram influencers: picture your product

Instagram is the best visual social media. Since the principle of this channel is to post stylish and beautiful photos, your product will gain a certain credible visibility. You just have to pick the right social influencer for that. An influencer should have many followers that trust his/her opinion. You should target the right one to promote your product, no need to choose the one with the higher number of followers: his/her identity should match your product. If you want to promote your boheme jewelry, you should select an influencer with that way of life. Otherwise, your strategy won’t be effective: the audience won’t respond and it will create an obvious disruption in the influencer’s story-telling.

Brand influencers on Youtube: your product in a video

More dynamic and real than Instagram, you can choose to feature your product in an influencer’s video, or should we say “vlog”. This contraction between the words video and blog shows the interest people have in following the life of their influencer digitally. The beauty industry took interest in the art of influencer marketing early. How many brands like to send beauty products to vloggers in order for them to talk about their items ? The number is rather high. Of course, when choosing the perfect influencer to promote your product, you should choose him/her for style and personality reasons. This person will indeed be some kind of ambassador for your product, the choice should be made carefully.

Snapchat influencers: the story of your product

Snapchat allows people to talk about their last 24 hours by creating a story. In that time lapse, social media influencers have time to try your product and talk about it in their story. This social media can be combined with another more permanent one. On Snapchat, the proximity is huge between the influencer and his/her audience. Of course, it’s not as effective as Instagram or Youtube since there is no direct link to your brand.
Are you interested in influencer marketing ? Contact us for more information!