Four tips to increase the mobile conversion rate on ecommerce sites
Smartphones are everywhere, as a result for e-commerce merchants having an internet commerce site is not enough, they need a unique and user-friendly mobile optimized webshop too.
According to studies in 2014, more than half of total online revenue came from mobile shopping. It is clear that marketers should be aware of what makes a good mobile commerce site.
#1 Make reward programs
Connecting smartphones and loyalty programs isn’t easy, although there are some great examples. By rewarding customers with loyalty points, you give them a good reason to come back to your store. Also, managing mobile loyalty programs are far more cost-efficient than paper-based ones.
Some companies have already lauched mobile loyalty programs, like Starbucks, where customers can upload money onto their account, earn and track rewards and use them directly from their phones.
Frank+Oak is a menswear retrail brand. They know that men don’t need more product variety but more guidance, as a result they built a frequent shopper program. For a basic amount of money, customers can get free express shipping, cash back deals and personalized in-store customer service. The most loyal customers can book appointments in the store, and can chat and get personal styling tips in 24 hour/day.
#2 Swipe accept/reject
Some e-commerce companies have taken a page out of Tinder app. Instead of scrolling down or top through the tiny images of the products, customers can swipe one presented item. They love or hate it. Swiping makes shopping more fun and time-efficient. Customers can see the items in a bigger picture and they save their favourite items with just one swipe, so later they can search them back easily.
#3 Credit card scanning
One of the main reasons buyers don’t complete purchases on mobile devices is that entering credit card information can be unsafe and annoying. Typing in those extra tiny keyboards is uncomfortable and takes a lot of time. However, if customers are allowed to scan their credit card with their camera it might increase the conversion rate of the e-commerce website.
#4 Mobile chat
When customers shop online or through their smartphones, they hope that a live-chat service is available for them. There are companies that allows their customers to have a chat conversation through their smartphone application or their website, so customers don’t need to make any specific effort to reach the entreprise.
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