Why every business needs a mobile optimized website?

Since smartphones are more and more popular, businesses need to follow different website marketing strategies, which can attract more visitors and generate higher conversion rate. One of the most important internet marketing tools is having a mobile optimized website.

1)      Boom of smartphones

Smartphones today are more important than ever. Smartphone penetration has increased almost tenfold between 2007 and 2015. Mobiles came to the market in the late 90s, and nowadays 2.6 billion cell phones are used worldwide and for 2020 their number might reach the estimated 6 billion. In Switzerland in 2014 about 4.3 million people were using smartphones, 92% of them performed online searches on mobiles and 85% of them connected with the business afterwars. (Google Mobile Planet Research)

 2)      Spread of mobile search

Swiss users check their mails on their phones and get information about local services (accounting, entertainment, dentist etc.) or products (ordering clothes, nutrition supplements etc.)
Close to 50% of internet usage is now done via smartphones. Google ranks mobile optimized sites higher, so if you don’t have an optimized page, it will less likely be found.
 It means that if someone searches the word “music school” on laptop, tablet or mobile, the most likely subscriber to a course is the one, who used a smartphone. For example it is one of the reasons Music Together Geneva is successful. We created mobile optimized sites for  Salerno Tax Advisory and the consulting in Lugano, GK Invest too. All of the businesses above have  responsive, smartphone optimized sites, which attract more traffic therefore, they get a higher rank on the search engines.

3)      Role of search engines

Since Google is the most popular search engine, it is critical to optimize our site for to Google recognize it. It is necessary to optimize your code: Googlebot needs to access  your website code in order to list it in the searching pages. Also, avoiding annoying content (like unplayable videos) and providing poor search experience can be demoted in rankings or displayed with a warning sign.
Infographics are good for your SEO strategy, they attract more users and generate more engagement. Pay attention to use readable fonts concerning their size and color (it is important to apply high contrast that leads to high visibility).

Our web design agency in Geneva is an expert on mobile sites and search optimization, we would be happy to consult you on projects across Switzerland.