January 06, 2016
Virtual Reality for Marketing
February 08, 2016
One of the greatest innovations we can use today is called Virtual Reality (VR). Find out how you can use virtual reality for marketing!
Virtual Reality gives businesses the opportunity to bring their audience close to their products and enjoy an immersive, interactive experience that wasn’t possible before. Thanks to the use of VR, test prototypes and new products do not even have to be carried around for roadshows or trade events. Virtual Reality takes customers into the world of products and services that are available so they can see for themselves the advantages they have over competing offers.
Virtual Reality in Switzerland
There are multiple ways to utilize Virtual Reality in marketing, and the big names in business are quickly getting in on this new form of technology. Brands like Oculus Rift, HTC Vive, Microsoft HoloLens, Samsung Gear VR, and Google Cardboard are present in Switzerland, or will make appearances soon.
Cool VR Examples
The Marriott group has started using VR technology to show customers what their honeymoon experience can be like at one of their star hotels.
Lexus invites its potential customers to test their limited edition new models via VR as models are scarce, so people can test in virtual reality before going into the show-room.
Events are great to augment the experience, Red Bull uses it to experiment flying with a wingsuit down from the hills of Monaco.
Conclusion
With an increasing number of corporations turning to Virtual Reality for marketing, apps developed for Oculus Rift & other VR alternatives are becoming a real asset for marketing teams around the globe. The easy incorporation of tactile elements, virtual environments, and entire development cycles into the marketing process has truly put Virtual Reality at the center stage in the future of consumer marketing.
Swiss Tomato is one of the best mobile app developers of Switzerland, qualified for Best of Swiss Apps 2015 final – we are more than happy to help you, contact us on the form below or see our works.
