Online campaign for a stock market simulation game
The market player was a completely new online multiplayer stock market simulation game developed by a start-up company.
Our task was to generate an online buzzaround the launch of this very special service.
The challenging part of this project was to define and reach the right target audience for the communication.
Our goal was to raise awareness and encourage potential players to sign up on the website.
We targeted young financial professionals and amateur investors who are active online and can be activated to subscribe.
We created a well designed launch video to introduce the simulator and show potential users how to play.
We used introductory videos in Facebook ads. Additionally we designed a set of images leveraging free trials and cash awards and used them in Facebook Carousel Ads. Facebook remarketing was also a very important tool in this campaign.
We reached +56% of new players with significant target audience reach.