Lot Number One
The Client
Lot Number One is a startup based in Geneva started in 2023 with a focus on creating an online marketplace to sell electric vehicles. As the demand for electric vehicles is increasing and there is an increasing amount of used cars on the market, Lot Number One is one of the first websites in Switzerland that focuses solely on electric vehicles.
The Challenge
The owner of Lot Number One wanted to create an auction-based website which not only sells electric vehicles but also tries to educate its users on the important role that electric vehicles play.
The Solution
The project started with a Discovery Phase where the MVP was first specified and designed. Through the development phase, the previously approved design was brought to reality. To create a hype around the topic of electric vehicles and prepare future users for the auction site, a Coming Soon landing page was created where users can sign up for the newsletter, and receive relevant information on the launch of the website.
Comprehensive Car Details
The auction website is mainly focused on a marketplace, located on the homepage of the site. Here, all electric vehicles uploaded by users are listed with an image and important information related to the car itself. Through different filters, users can quickly find the car they are looking for.
Innovative Auction Process
Each car can be opened up on a separate page where additional images and a video can be found, along with all of the car’s details. A timer is visible on all car pages that inform the users when the auction is going to end. Along with questions and comments, the current bids can also be examined prior to bidding on a vehicle. Currently, the website only accepts cars and bids from Switzerland.
Once the auction has ended, the highest bidder wins the auction if their bid is higher than the minimum sale price set by the seller. If this is not the case, the buyer and seller are encouraged to make a deal. For this, the system offers them the opportunity to accept the highest value of the other user.
The website is also an educational site and can be visited by users who do not currently wish to buy or sell a car. An Electric Vehicle database is available to provide detailed information on cars that fit in this category, as well as a page dedicated to why choosing an EV is important globally.
Results
The new, user-friendly Lot Number One website was very well received by EV enthusiasts. Thanks to its clean design and intuitive use, Lot Number One received a very high number of views within the first few days after launch and multiple bids on the first vehicle listed for auction.
