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The Mazda CX-30 was announced at the Geneva Motor Show in Spring 2019 but the car was only available for dealers as of October.

We needed to generate some buzz around this exceptional SUV. We developed AR and VR (augmented and virtual reality) app where you can explore the car from the exterior and from the inside. The app was intended for the car dealers to create interest and test drives. Agents had it installed on their iPad and Oculus Go headset.

Platform
Digital Marketing Augmented & Virtual Reality

Area
Consumer

Client
Mazda

Tools
Facebook and Instagram ads, Newsletter campaign

Campaign Goals
After we had the virtual car in the dealerships, the next step was to encourage people to take a visit and try this unique experience.

Who
First, we defined our target group as the Mazda enthusiasts and young families.

What
This group was effectively targeted by newsletters and social media tools. We have defined the creative idea for both target groups and executed a 3 months launch plan before the cars actual arrival to dealerships.

How
The Facebook and Instagram Ads were focusing on the Mazda ownership experience and the family friendly dimensions.
The newsletters were sent in two waves: the first one contained a detailed introduction of the Mazda CX-30 SUV; the second one was emphasizing on the cutting-edge technology that visitors can experience at dealerships.

Results
The campaign was remarkably successful, both social media and newsletter campaigns performed above industry average and more importantly 110 cars were pre-sold before the car’s actual arrival.

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