Google Adwords – Search Marketing

Google Adwords is one of the most effective online marketing tools. This tool lets you reach new customers while they search for your product or service. With the help of Google Adwords you can gain new leads and increase your sales instantly. This tool is perfect also for small and mid-sized companies as there is no minimum investment. Every budget can be used effectively while having full control over the costs.

Google Adwords is an advertising tool that allows you to place ads at specific, defined Google searches or appear with display ads at websites in the Google Network. Google Adwords is very effective because it is targetable, measurable and it can be started without a major investment.


At the simple search campaigns only text ads can be used, which have a very limited character number, while at the display ads campaign texts and also banners can be used. A very useful feature is that you can retarget those people who already visited your site, so you can remind them of your services.

Google Adwords
Google Adwords

Campaign targeting

In Google Adwords advertising can be targeted very well. Campaigns can be targeted by the following parameters:

  • Location (even small cities can be targeted)
  • Languages
  • Devices (e.g., desktop or mobile)
  • Timing – The campaign can run only on given days etc.
  • The display ads can be targeted to websites about a special topic, e.g., sports or babies etc.

This targeting enables you to target only those who really matter for your business. You can target your own surroundings, where your company is active.

Measuring – Return on investment

Everything is measurable, so the return on investment can be precisely calculated. You can track how many people clicked on your ads, what the cost of one click is (e.g., 2 CHF on average) and how many of these users contacted you, registered at your website or purchased something at your webshop. This allows you to easily decide how much it is worth for you to spend on that user so that it is still profitable for you.

On the other hand, there is no minimum investment needed at Google Adwords, a campaign can be started from 500-1.000 CHF per month and then be adjusted after seeing the first results.


Contact us today if you would like to start your own Google Adwords campaign. By tomorrow we will have helped you gain leads and increase your sales.

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