How important is a professional website for a startup?

Website for startup- The success of a business is fundamentally linked to its communication. Successful communication means reaching the right targets using the right medium. The latter may vary from one marketing action to another, but one thing is certain, web presence is vital for every business.

 Whatever your business activity, remember that your website is your business card on the internet and conveys your image and your values! Think about ergonomics, design and accessibility by contacting the best web agency!

Why creating a website for startup?

Having a website is a “must” for businesses these days. Indeed, it allows the latter to launch a huge advertising campaign on the internet which remains functional 24 hours a day, 7 days a week and which uses all possible media: texts, images, sounds, videos. These characteristics are unique to the website, which represents the most effective vector of web communication and which presents the best return on investment.

In fact, a well-developed website is the best sales agent your business can have. In addition to its availability, a website can provide all the necessary information about your business, its services or its products. It should also be taken into account that consumers increasingly tend to verify all information about a business before making any purchase.

According to a study conducted by Email-Brokers, 81% of companies that went bankrupt in France in 2013 did not have a website and were not present on social networks. Think about it deeply! How much would it be important to have a website for startup?

What are the types of websites for startup ?

Whatever your field of activity, having a website is essential to develop your image on the internet. In fact, there are several types of websites among which you will inevitably find the one that will meet your needs.

• Showcase site

Being a true online showcase, the showcase site allows to present the company, its activity, its services and products. It also allows a connection with Internet users and potential customers via contact or quote request forms.

• E-commerce site

Also called a marketplace, the e-commerce site represents a fully functional online store. It allows the internet user to make purchases and payments online. The e-commerce site allows companies to directly offer products for sale online and thus facilitate access to all their offers. The trick here is to bring products closer to prospects and customers.

• Portals

The portals designate reference sites in their fields while offering services to Internet users (messaging, calendar, news panels). Portal sites represent a type of website that allows the Internet user to register and log in to be able to access and use all the services offered.

• Personal website for startup

Also known as business card sites, personal sites are used to convey basic information on the activity and contact details. It really is a showcase site in its most basic form. The portfolio site is also a manifestation of the personal site which is generally used by artists and creatives to distribute their work.

• Blogs

Blogs are informative sites where quality web content is published to provide information to Internet users. Think of it as an electronic journal where you publish posts or blog posts on one or more topics.

• Community sites

Community sites are also social networks because they bring together communities of Internet users. Forums, for example, are community sites where people can register to post topics or participate in conversations.

Conclusion

Any startup must have a high quality website in order to ensure a good presence on the web and bring in qualified leads. In short, a well-referenced website is the best sales agent a business can have.

If you decide to have one ASAP, please think of Swiss Tomato team, we will be delighted to work with you!