UX Design -DOs and DON’Ts

UX design or user experience design is quite underestimated but it is probably one of the most important things to get it right in web and app development. A great UX is like eating a pizza, you don’t have to think about it, you just do it seamlessly without even thinking twice about it. 

A flawlessly executed UX design is equally seamless, providing the user a very intuitive experience where things are where they are supposed to be. There are several UX design tips that would certainly improve any online platform, while creating a frustration-free experience for your audience. In this article we will explore the do’s and don’ts of the UX world, providing you with the tools you need to create an easy to use platform.

UX Design DOs 

Clear clutter

When it comes to UX Design, less is way more. Clutter usually makes users confused and disoriented, since nothing pops out in the middle of the mess, very much like looking for a needle in a haystack. Letting your UX design “breath” is very important as it singles out more easily what is important.  

Prioritize

When everything is the same size, color and weight it is really difficult to distinguish what are high priority functions. This is why prioritizing is crucial in UX Design, giving hierarchy to information and CTA buttons so users can follow importance easily.

High contrast

White on white is very noticeable as well as light-ish images on white backgrounds which indirectly affects the user experience. People tend to miss out on important information if the contrast is too low, especially on CTA buttons and contact forms. There should be a fair amount of contrast to make them pop out more easily to the user.  

Make “visual” sense

Making sense visually” is the definition of UX design, and this can be achieved by applying common sense at the highest level. The perfect example would be the following: you would not add a login button at the end of the homepage am I right? Users need to “see” this function before they scroll all the way down. Another example is “fancy” misalignments that would probably be pretty but not functional, making the user confused and frustrated. 

UX DESIGN DON’Ts

Don’t use too many steps

There probably nothing more frustrating than navigating through a website where you must click on endless buttons to get from A to B. On this matter, the best practices of UX Design are simple, the less you click the better. It is very important to direct your user from A to B in a very organic and seamless way without unnecessary meaningless steps. 

Don’t hide anything

The very first rule of UX Design is to get to know your user, and map out everything that the user would want to do on your website. With this in mind, you know exactly what you can’t hide. For example if the user is going to login onto your website, the best thing to do is to have the login button displayed on the menu right away. If you hide that in some sub menu category then it becomes very difficult for the user to navigate through and achieve what they want to do on your website. 

Don’t reinvent the wheel

This is when the battle between UX and UI design becomes very intense. As a UI designer you want to create something different than the other thousand websites, however it is very important to consider function over beauty. Sometimes the best design is the “easy to use” design where users don’t get frustrated by. 

To learn more about UX Design, please visit our website: https://swisstomato.ch/en/website-development-geneva-switzerland/