The use of the camera in mobile app development

You certainly heard of app development using mechanisms such as augmented reality, scanning and photo filtering. It is very much an up and coming trend even more noticeable in 2019. This comes with the increasing need of getting things fast at your fingertips without much mobility, which is quite appealing, especially to millennials.
In this article we’ll explore a 5 apps that revolutionised the app developing industry.

1. Snapchat

Snapchat is a great example of a mobile app development which relies entirely on the use of the camera. They even claim that they are a camera company and not a social media company despite of what the majority thinks. The way it works is as soon as you open the app the first thing you see is the camera screen, allowing the user to snap pictures at him/herself or with friends using fun filters and the possibilities are endless after that. They can share photos with friends while having a load of fun.

2. Deliveroo

Deliveroo is a fairly new food delivery app, very popular in the UK. They recently upgraded to a very useful feature which allows users to scan their credit card through the app’s camera for painless payments. The camera then scans the card and automatically gathers the information on it while capturing the payment. Instead of users filling out the payment section one by one, they can now quickly scan their card with the camera feature, which makes the process way faster and way more pleasant.

3. Nike

Did you ever dream of a world where you don’t have to walk through a store in order to try on a pair of shoes? Then Nike is definitely on the right track to please the crowds. Their latest app development features the use of augmented reality that allows users to try on different sneakers through the camera pointing at their feet, in order to see which ones do they like best. It’s a very pleasant way to avoid having to go to the actual, physical store. It’s also a game changing feature for the ecommerce world.

4. Ikea

Ikea came up with a mobile app development feature where you can try on furniture right from your living room, using AR development. Since sometimes it’s quite hard to picture something without the context, this feature allows you to place the actual piece of chosen furniture in your own environment through the camera lens, so the user has a better perception if they will purchase it or not.

5. Google Maps

Quite recently, google maps created a feature using AR development that is bound to be revolutionary in the world of map navigation. The way it works is that through the camera you see the actual street as you walk through it and arrows suddenly appear while directing you where to go. This creates a much easier way for pedestrians to walk through unknown places as it gives them true visual references.

In a world of fast pace and constant need for quick and faster solutions, the use of the camera is truly revolutionary in mobile app development, opening doors to possibilities and unique experiences that before was simply unthinkable such as doing things that you would normally do outside, from the comfort of your own living room. If you would be interested in mobile app development, please do not hesitate to contact Swiss Tomato or check out our page:

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