Building a successful website – increasing conversion

When you own an e-commerce site, it is important to attract as many visitors as you can, and also to reach the best conversion rate you can. Below, we collected some useful tips how to increase your internet commerce site conversion rate.

Testing

If you already have an online commerce site, then make sure to test how your applied methods and solutions work. First of all, you need to find out what you should be testing on your website. Basically anything could be tested from the headline, the layout, and the navigation process. Testing your call to action buttons is also important, not only the size matters, it is also essential to choose the labels right.

Ask for as little data from the customers as possible

Online customers enjoy fast and easy shopping processes, so try to ask for the least amount of details. For example, when asking for credit card details, it is not mandatory to ask for the name of a customer, it all depends on your payment processor. Even if you cannot avoid asking for the name of the customer, you don’t need to add fields related to the shoppers’ family relations or his/her workplace.

Add social media and subscriber buttons

Most online marketers admit that social media buttons can increase the conversion rate sharply. When visitors are allowed to use their social media accounts instead of registration, they are more likely to get to the checkout process. Also, there are customers who enjoy sharing their latest purchase on their accounts which can attract more potential shoppers, and leads to a higher conversion rate.

Strong call to action

As an internet commerce site owner, you should build some strong call to action buttons in your webpage. Well-designed CTA buttons also increase conversion rate, however, it is essential to test them as well. For example between “buy” and “order” there might be a huge difference when it comes to conversion. Action words, for example ORDER instead of BUY or TEST IT OUT instead of GET STARTED are better for your traffic and conversion.

Well-built electronic commerce site

When it comes to your internet commerce site, every little detail counts. If you want to be successful, you should add recommended related products and stock numbers to your products. Related items are useful, you can sell more of your stock and customers can select related products faster. Stock number is essential so shoppers are aware of their options, it can be embarrassing for the online commerce site, if a customer would like to buy something, but it is not possible, because the product is out of stock.

Offer various payment methods on your page

Offering different payment options is a must-have for an internet commerce site. Maybe it will shock you, but not everyone wants to use Paypal, there might be customers out there, who prefer paying in checks. Besides, offering your shoppers bonuses during the checkout can also increase your conversion (although occasionally, when customers see a bonus field, they try to find a coupon code on Google, during that, they are not on your website, as a result they could bounce easily).

Increase trust and engagement in your site

To increase customer trust, consumer reviews on your page and a no-question refund policy can be worth a try. Shoppers also like if a brand is humanized, it can be achieved with a photo or a video on your landing page, these marketing commercials can be anything personal, they can be about your team or just one photogenic person.
“Free shipping” for B2C sector or/and “Free trial” for B2B sector are good for your conversion, too. If you offer something for free, chances are higher that customers later will purchase items from you.
Not every client likes to call your customer service. That’s why having a live chat option should be a must have for every e-commerce site.
All in all, when you wish to create a successful online commerce site every little detail is important, you need to analyze and test the whole process in your sales funnel. It is not just your landing page, but every subpage is essential for your victory.
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