WordPress: the easiest way to manage your company site

There are many possibilities to create and manage websites, but most of us does not have the expertise to make and design our webpage  and spend a lot of money to have it done.

The fact of the matter is that you can make your own company website for free, with one of the easiest content management systems (CMS): WordPress. In the following, I will point out the main reasons you should consider using Worpress for your company website.

What is WordPress?

Since its 2003 debut WordPress has been one of the most popular blogging platforms but it has evolved into a CMS widely used by many non-blogging websites too.
Wordpress is a browser-based, easy-to-use platform. You can login and edit your website from any computer with internet connection, not to mention that it only takes a couple of hours to learn all the basics required to create and update your own website, any time without waiting for your web developer to make the simplest changes on it. You can create pages, texts, blog posts or share media files without the need of any additional HTML or FTP software.
The design of WordPress pages are fully customizable. With the use of pre-designed or unique themes, your site will be consistent and flexible at the same time, regardless of the number of pages and blog posts you have.
Due to its vast development community, WordPress has an endless amount of plugins ready to use. No matter what you want to do, chances are pretty good that there is a plugin for it. Want to add a calendar or Twitter feed to your site? With thousands of free or fairly priced plugins you can also turn your page into an online store with a click of a button.

Effective in marketing

WordPress also helps you improve SEO (Search Engine Optimization) thanks to its clean and simple code, making it easy for search engines to read and index a site’s content. In addition, each page has its own title, description and keywords, allowing for a precise search engine optimization.
Contents of your page can be uploaded any time or you can even schedule updates which saves time and ensures that your page is always up to date. Since WordPress started out as a blogging platform and offers great SEO possibilities, it is an ideal platform, for content marketing.
Content marketing is a proven digital marketing strategy. Organizations produce content useful to their audience; then, use their website and social channels to share and promote that content. You may also receive useful feedback through anonymous comments on posts, which can only appear with supervision so that it cannot harm your business.

Accessibility and social media

Furthermore WordPress websites are fully mobile ready, they recognize if a person is viewing a site trough a mobile browser and automatically configures the site to be viewed just like on desktop.
Wordpress is also compatible with all the important social media platforms, like Facebook, Twitter etc.
All in all WordPress is a very versatile, cheap but really valuable CMS. It contains all the tools required to make the perfect website for your company with only a little effort.
If you have comments, questions or have app development or web design needs in Switzerland, please contact us.