La Liberté, established in 1871, is the leading newspaper of the canton of Fribourg.
For over 150 years, La Liberté has been the go-to source for news in the Canton of Fribourg. With a dedicated audience that spans generations, the publication has been a staple in the community, delivering relevant and up-to-date news and information.
La Liberté recognised a pressing need to innovate and adapt to the digital age. The print medium, while still influential, was becoming complemented and sometimes even overshadowed by digital platforms. In order to stay relevant and accessible, especially to younger generations who lean heavily on digital devices for information, La Liberté faced the challenge of creating an engaging, user-friendly, and technologically sound application. This application would not only need to offer seamless access to their articles but also foster interactivity and engagement, aligning with the changing dynamics of modern-day journalism.
Partnering with Swiss Tomato
Collaborating with La Liberté, Swiss Tomato undertook the ambitious task of converting the essence of the newspaper into a digital masterpiece. With the goal of creating a mobile app that embodies La Liberté’s brand and enables users to stay informed on-the-go, Swiss Tomato took on the challenge of re-developing the application.
This included not only implementing a modern, user-friendly UX design, but also integrating machine learning to show the most relevant news, an activity calendar, in-app purchases, and a loyalty club. Readers can effortlessly navigate through categories, bookmark their favorite articles, and enjoy multimedia content such as videos and interactive graphics. Push notifications keep users updated on breaking news, while social sharing options empower them to disseminate stories across platforms.
The end result of Swiss Tomato’s work was a sleek, and highly functional mobile app that brought La Liberté’s content and services to the fingertips of their subscribers. The app proved to be a success in La Liberté’s digital strategy, enabling the publication to keep up with modern trends and appeal to a tech-savvy audience. The app was recognised in the Top 4 apps in the mobile category at the prestigious Meilleur du Web competition in Switzerland.