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La Liberté is the most read newspaper of the Canton of Fribourg, published since 1871. Swiss Tomato has completely re-developed the app from scratch, including the display of the latest news, integrating a machine learning solution to show the most relevant news, an activity calendar, in-app purchases and a loyalty club (app & web) where subscribers could benefit from various offers. The app was a major milestone in La Liberté’s digital strategy and we are continuously improving the app and adding new functions meeting user needs.


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