Years of research, hundreds of reports and plenty of useful findings, but how easily can someone find the one piece of information they need on your website? For many NGOs, publishing knowledge is only half the challenge. Making it easy to explore is another story. A visitor might not know the title of a report, the year it was published or which words to type into the search bar. This is where AI could help!
Imagine a visitor asking: “What have you published about access to education in rural areas?” An AI search assistant could look through your publication, pull together a short answer and link to the relevant reports. It could also help people explore material published in different languages, even those they don’t speak.
For researchers, donors and journalists, that could mean less time opening PDFs and ore time engaging with their work. Your own team could find it useful too! We’ve all spent time looking for a document we know exists somewhere but get lost in the frustration of multiple folders and pages.
Of course the answers need to be trustworthy. The assistant should show its sources, respect access restrictions and say when it hasn’t found enough information. Readers should always be able to check the original publications. A good starting point could be one collection of public reports tested against questions your team regularly receives.
At Swiss Tomato, we help NGOs make their knowledge easier to access through thoughtful website design and development. An AI search assistant could be a useful next step for yours too!
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