Web UX trends in 2022

Web UX trends have become a really important point by this period. If there is something that 2021 has given us is time and resilience. With this time some of the best UX web design trends were born. It is certainly a great time for UX web design and the 2022 trends are very promising to benefit both users and businesses alike. UX web design is the very foundation of any great user experience and the success of any website and it is important for designers to keep exploring the trends and come up with new ways to improve every year.

In this article we will explore the top 5 UX web design trends for 2022 and the changes ahead. 

• Storytelling

Storytelling is a great way to connect your audience in an instant. It can really make a difference in the engagement of any web design. If the user knows the background story of any business and real customer stories the more trust the user builds on the brand. This UX web design trend can be achieved through scrolling, or through animation on the hero section, with interactive features (ex: mouse hover interactions).

• Experimentation with navigation placement

The place of the navigation is extremely important to consider and it’s up for a lot of debate between the design community. Some say that placing the navigation anywhere other than the top right can be misleading to the users and produce a less than satisfying user experience. Usually in conventional UX web design principles the navigation is always at the top right and some say users are used to it. However in 2022 trends are likely to change and maybe some experiment will be made by placing the navigation for example in the bottom much like a mobile application. 

• Personalized experience in Web UX trends

This UX web design trend is becoming more and more popular as it creates a much more personal user experience. This UX trend is seen for example on Netflix and on online stores, as it gives suggestions to the users based on their latest searches within a given website. This allows users to get a better experience and to arrive quicker to their ultimate user destinations. 

• Creative scrolling

Creative scrolling is another clever way for storytelling, creating a seamless flow as a user interacts with a website. This UX web design trend is becoming very popular and is likely to increase in 2022. Scrolling animations allow users to truly focus on the content as it becomes extremely visually engaging. 

• Interactive call to action

Interactive call to actions also fall into the animation category of UX web design trends but it’s a whole unique function itself. A unique popping animation for CTAs can really make a difference to entice your users to click on a particular button. Users are becoming more and more difficult to captivate so this UX web design trend can really engage the users and generate more action from them. 

When getting into the new trends, Swiss Tomato would be happy to answer all your questions. Let’s talk about your project next to a glass of tomato juice!