Boule d’Or – Youtube and Facebook video
Our client is originally from Brazil and she brought Brazilian recipes to Switzerland.
She created a traditional Brazilian snack with a Swiss twist: the Pão de Queijo. It is a small bun made from cassava flour and Swiss Gruyere cheese. This product is turned out to be promising in Switzerland as well, so she decided to launch this completely new product to the Swiss market.
Our task was to help our client to enter the market, and raise brand awareness.
We targeted cooking enthusiasts and people who visited Brazil or loves brazilian cuisine based on Google data: communities and interest.
We started a 2 month social media campaign focusing a beautifully designed video showcasing the product and incentivize purchase.
We presented this video on the 2 main social media channels that our target group is tend to use: Youtube and Facebook.
The digital ads had best in class viewership and ad recall results and led to a significant jump to brand awareness and sales.