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Our client is originally from Brazil and she brought Brazilian recipes to Switzerland.

She created a traditional Brazilian snack with a Swiss twist: the Pão de Queijo. It is a small bun made from cassava flour and Swiss Gruyere cheese. This product is turned out to be promising in Switzerland as well, so she decided to launch this completely new product to the Swiss market.

Platform
Digital Marketing Website Development

Area
Consumer

Client
Boule d’Or

Tools
Youtube video ad, Facebook video ads

Campaign Goal
Our task was to help our client to enter the market, and raise brand awareness.

Who
We targeted cooking enthusiasts and people who visited Brazil or loves brazilian cuisine based on Google data: communities and interest.

What
We started a 2 month social media campaign focusing a beautifully designed video showcasing the product and incentivize purchase.

How
We presented this video on the 2 main social media channels that our target group is tend to use: Youtube and Facebook.

Results
The digital ads had best in class viewership and ad recall results and led to a significant jump to brand awareness and sales.

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