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Case Study

AMPCO

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The Client

AMPCO METAL is a Swiss-headquartered pioneer in high-performance copper-based alloys. With more than 110 years of metallurgical expertise and over 20 offices worldwide, the company supports demanding industries such as watch-making, aeronautics, and automotive with advanced materials engineered for precision, durability, and reliability.

The Client

The Challenge

AMPCO’s team came to us with a simple request. Modernize their website and make it much easier to use for their different target groups.

With engineers, specifiers, purchasing teams, OEMs, distributors and internal administrators all depending on the website, our challenge was to build a modern platform that could genuinely support the business.

In short, we needed to design a website that sells better, serves customers faster, and makes life easier for AMPCO’s teams behind the scenes.

The Challenge

The Solution

Our aim was to  turn AMPCO’s website into a well-structured digital platform built for technical decision-making.

To achieve this, we focused on four key areas:

Clearer navigation: We redesigned the sitemap, content hierarchy and multi-level mega menu around how users actually search: by product family, application, industry, documentation and availability.
This helps engineers, specifiers, buyers and distributors reach the right information in fewer clicks.

Faster access to technical information: We created a stronger Technical Hub to centralise key tools such as product selection, stock availability, technical data and documentation. The goal was to give users a direct path from research to action.

Business-driven CTA sections: We designed modular CTA sections that can be placed strategically across the site. These guide users toward technical advice, contact points and quote requests at the right moment in their journey.

A clearer user experience: The homepage now gives immediate visibility to AMPCO’s main solution areas, product families and industrial applications. This makes the platform easier to understand from the first interaction, especially for users who do not already know exactly where to go.
In short, we did not simply modernise the interface. We helped AMPCO transform a complex industrial website into a clearer, faster and more conversion-oriented business tool.

The Solution
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Results

AMPCO METAL now has a premium website that reflects its industrial leadership and supports its business ambitions. The platform feels clearer, more professional and easier to use, while giving the team a solid digital foundation for future growth. More than a modern redesign, it is a website built to serve customers better.

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