Social Media – A marketing tool for small and mid-sized companies
A good use of social media marketing can bring you additional revenue and clients. Facebook, Instagram or Linkedin campaigns can be used in a very well-targeted way, reaching your target group with the right demographics and interest. Swiss Tomato will guide you from the strategy to the creative part as well as campaign management and presenting results.
Facebook is the most important Social Media Channel with 4 million users in Switzerland. Facebook can be used in many ways to reach your marketing goals.
- Lead collection, sales increase: Reach your target group on Facebook by using different types of ads, starting from normal text ads with pictures to the slideshows or video ads. You can track the effectiveness of different ads, enabling you to continually optimize your campaigns. All the campaigns can be targeted to the smallest parameter like age, sex, geographics, interests, hobbies and much more.
- Awareness building: Do you have a new company, product or service? Reach your potential customers by running a well-targeted Facebook ad campaign. For example, if you have just opened a new, cool coffee shop in the heart of Geneva targeting the younger generation, you can run a video ad campaign that targets only people age 14 to 25 who live in Geneva and specifically like coffee.
- Loyalty building, long-term communication: Create a Facebook page for your company or brand and slowly build a group of fans around it. This requires continually posting interesting content, but you will have a loyal user base that you can build on.
A Facebook campaign can even be started from even 500-1.000 CHF a month, a sum that can readily bring you visible results.
If you want to target young people, people under 29, then Instagram could deliver the best results. Instagram has close to 1 million users in Switzerland and 400 million around the world. This social network is based on the power of images and the hashtags assigned to it.
Instagram is owned by Facebook, so you can advertise on it via their ad management platform. Here, you can place photos, videos and so-called carousel ads (which are essentially multiple images). You can also use Instagram for influencer marketing, where you collaborate with Instagrammers who have 15 to 100 thousand followers to create nice, high quality photos and videos which contain your branded message in a subtle, non-commercial way.
This Social Media Channel is an extremely efficient B2B marketing tool. The usage of LinkedIn among the employees of mid and large-sized companies is very high. LinkedIn has a very good acceptance rate among its users, making the communication coming through this channel is more credible.
One of the key strengths of LinkedIn campaigns is the possibility to target the ads very precisely. Besides the usual demographics and geographical targeting, you can aim your communication at special industries, at special job types or at seniority level. For example it is possible to reach senior marketing officers in the pharma industry with your message.
For communication there are multiple tools offered by LinkedIn. It is possible to use normal text ads with pictures, but it is also possible to send direct inmails to your target group.
Linkedin is more expensive than other channels like Facebook or Google Adwords, but in a B2B campaign this media can deliver the best results.