You’re happy with your website, the design is clean, the images look great and it feels like your brand! But the enquiries are a little quieter than you’d hoped…..
A good looking website gets people’s attention. What happens next depends on how easy you make it for them to understand your offer and take the next steps.
Someone landing on your homepage shouldn’t have to work out what you offer, who it’s for or why they should choose you. A clear sentence explaining how you help your clients is often more useful than a clever headline that could mean anything. Try showing your homepage to someone outside your business. Can they explain what you do after a quick look?
Whether you want visitors to book a call, request a quote or explore your services, make that action easy to find! And check what happens after they click. A long contact form or an unclear booking process can turn a simple enquiry into a chore that they abandon.
Relevant projects, client testimonials and concrete examples help visitors picture working with you. Instead of simply saying you build great apps, show them how many great apps you built for real clients.
You might not need a full redesign. Clearer wording, shorter forms or a well placed case study could be a useful starting point. Track whether those changes lead to more relevant enquiries rather than just more clicks.
At Swiss Tomato, we bring design and development together to help websites work for the businesses behind them. Want a fresh look at yours? Let’s grab a tomato juice and talk!
Tell us about your idea and we’ll help shape it into a clear project scope, timeline and estimate.
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