Effective websites have a few shared elements that are indispensable to make them work. Without these, it’s difficult to gain the benefits described above from your website.
Many companies make the mistake of being close-fisted about investing in a website, even trying to get by without spending anything. But they soon find that a free website often ends up being the most expensive choice they ever make. Here are just some of the key elements we take into account when designing a website:
A Website Needs a Purpose
Every good website needs to have a goal it’s trying to achieve. Going one step further, every page within your site should have a clear goal that’s apparent at first glance. It’s worth repeating that your website should be more than just a brochure for your services and the right web designer will understand that.
Responsive Design Is a Must
At Swiss Tomato we understand that contemporary websites exist in a multi-screen world. Optimising a website across all devices is practically non-negotiable for everything from good SEO to a streamlined user experience.
Content Optimised for Search
It’s all well and good to have a gorgeous website but that won’t help your business if no one can find it. For better or worse, most consumers trust the top sites in their search engine results. If you’re not there, you’re missing out on sales.
Yes, you need engaging content for your site, but that content serves a purpose that goes beyond simply engaging your readers. A web design agency that understands your business will understand how your needs fit into the competitive landscape and how to leverage content-driven SEO to meet those needs.
Good Visual and Navigational Hierarchy
The elements displayed on your website communicate a lot to your audience. They draw their attention to important things and downplay components that are necessary but distracting to the sales process. In the same way, your site’s navigational map can either facilitate your buyer’s journey or hinder it, and an experienced web design agency will leverage that resource.
It Works on an Emotional Level
With a website tailored to your buyer’s persona, you’ll be able to transform your communication from purely analytical to one on an emotional level, further encouraging them through the sales process. Strategically employing elements like dynamic video backgrounds and emotionally charged imagery is a critical tool to accomplish this.
