{"id":6294,"date":"2022-06-16T08:46:02","date_gmt":"2022-06-16T08:46:02","guid":{"rendered":"https:\/\/swisstomato.ch\/references\/medical-ar-proof-of-concept-2\/"},"modified":"2026-03-26T08:23:01","modified_gmt":"2026-03-26T08:23:01","slug":"medical-ar-proof-of-concept-2","status":"publish","type":"reference","link":"https:\/\/swisstomato.ch\/en\/references\/medical-ar-proof-of-concept-2\/","title":{"rendered":"Medical AR Proof of Concept"},"content":{"rendered":"<h2><strong>The Challenge<\/strong><\/h2>\n<p>The client was an established international <strong>pharmaceutical company.<\/strong> Their challenge was how to <strong>demonstrate the effects of anti-inflammatory drugs<\/strong> to health care professionals.<\/p>\n<h2><strong>The Solution<\/strong><\/h2>\n<p>Swiss Tomato developed an interactive <a href=\"https:\/\/swisstomato.ch\/en\/augmented-reality-virtual-reality-app-development\/\">Augmented Reality App<\/a> using marker-based technology. With the app, you could see a <strong>very high-quality 3D model of an eye in AR<\/strong> with all the correct <strong>anatomical details<\/strong>, then see the eye being dissected and see how the drug is administered and how its mechanism works.<\/p>\n<h2><strong>Results<\/strong><\/h2>\n<p>The AR app was very well received by ophthalmologists at various medical conferences and helped the uptake of the anti-inflammatory drug.<\/p>\n","protected":false},"featured_media":6130,"template":"","reference_category":[24],"reference_tag":[48],"reference_client":[108],"acf":{"masonry_reference_title":"Medical AR","masonry_reference_text":"AR used for medical and educational purposes","masonry_thumbnail_image":6127,"masonry_black_layer_below_title":false,"masonry_black_layer_below_title_mobile":true,"masonry_awards":null,"client_name":"","title_displayed":"AR used for medical and educational purposes","right_content":"<strong>Video<\/strong>\r\n<a href=\"https:\/\/www.youtube.com\/watch?v=BasazUQGrKc&amp;t=17s\" target=\"_blank\" rel=\"noopener\">Link<\/a>","media_row_1":"Image","media_row_1_image_1":6118,"media_row_1_image_1_big_lightbox":6118,"media_row_1_image_2":"","media_row_1_image_2_big_lightbox":"","media_row_1_video_cover":"","media_row_1_video":null,"media_row_2":"Image Image","media_row_2_image_1":6121,"media_row_2_image_1_big_lightbox":6121,"media_row_2_image_2":6124,"media_row_2_image_2_big_in_lightbox":6124,"additional_content_bottom":"no","text_column_text_1":"","text_column_image":null,"text_column_image_big_lightbox":null,"text_column_text_2":"","no_category_order":50,"web_category_order":40,"app_category_order":40,"arvr_category_order":10,"startup_client_order":"","smbs_client_order":18,"nonprofit_client_order":"","bigbrand_client_order":"","hide_in_archive":false},"featured_image_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/06\/Medical-AR-01.png","category_name":"AR\/VR","client_name":"SMB ","_links":{"self":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference\/6294"}],"collection":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media\/6130"}],"wp:attachment":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media?parent=6294"}],"wp:term":[{"taxonomy":"reference_category","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference_category?post=6294"},{"taxonomy":"reference_tag","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference_tag?post=6294"},{"taxonomy":"reference_client","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference_client?post=6294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}