{"id":49618,"date":"2025-12-18T18:57:15","date_gmt":"2025-12-18T18:57:15","guid":{"rendered":"https:\/\/swisstomato.ch\/?post_type=reference&p=49618"},"modified":"2026-03-19T09:28:40","modified_gmt":"2026-03-19T09:28:40","slug":"room4u-mobile-first-website-redesign","status":"publish","type":"reference","link":"https:\/\/swisstomato.ch\/en\/references\/room4u-mobile-first-website-redesign\/","title":{"rendered":"Room4U \u2013 Mobile-First Website-Redesign"},"content":{"rendered":"\r\n
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The Client<\/h2>\r\n

Room4U is a Swiss space-rental company offering secure storage units and flexible stay rooms (office, hobby\/workshop, garage) across several urban locations.\u00a0<\/span><\/p>\n

Customers can use spaces for storing, working or creating during extended opening hours (06:00\u201324:00). Units are unfurnished, practical and fairly priced, with optional add-ons such as an internet line to the room.\u00a0<\/span><\/p>\n

The service targets downsizing households, start-ups and craftspeople with a simple process: light credit check, ID verification and an on-site visit before contract signature.<\/span><\/p>\n

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The Challenge<\/h2>\r\n

The previous website <\/span>did not sufficiently reflect Room4U\u2019s mixed offer<\/b> of storage and stay rooms and was <\/span>not sufficiently mobile-optimised<\/b>.\u00a0<\/span><\/p>\n

Users needed too many steps to reach an enquiry, and many struggled to distinguish administration vs viewing hours or to notice walk-in options and on-site payment. Interactive floor plans and 3D assets existed but were hard to find. Room sizes were abstract without clear length \u00d7 width cues or human-scale references, and the Book Space call-to-action was not consistently visible. Navigation and footer patterns were uneven, which increased friction at the very moment users needed confidence to choose a space.<\/span><\/p>\n<\/div>\r\n <\/div>\r\n

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The Solution<\/h2>\r\n

Swiss Tomato re-designed the information architecture and interface with a mobile-first funnel and reusable components:<\/span><\/p>\n