{"id":49308,"date":"2025-11-23T14:15:07","date_gmt":"2025-11-23T14:15:07","guid":{"rendered":"https:\/\/swisstomato.ch\/?post_type=reference&#038;p=49308"},"modified":"2026-03-19T09:36:02","modified_gmt":"2026-03-19T09:36:02","slug":"diginomica","status":"publish","type":"reference","link":"https:\/\/swisstomato.ch\/en\/references\/diginomica\/","title":{"rendered":"Diginomica"},"content":{"rendered":"\r\n<div  class=\"stbase-reference-introduction-block  stbase-block color-light\">\r\n            <div class=\"introduction\">\r\n            <div class=\"content\">\r\n                <div class=\"content-inner\"  style=\"background-color: #312e2e;\" >\r\n                    <div class=\"container-860\">\r\n                        <h2 class=\"title\">The Client<\/h2>\r\n                        <div class=\"introduction-text\"><p><span style=\"font-weight: 400;\">A media platform focused on delivering IT news to a global enterprise audience. The site, which had been running on WordPress (specifically diginomica.com), needed modernization through a strategic migration to Drupal.<\/span><\/p>\n<\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                <div class=\"introduction-image container-1080\">\r\n                    <img decoding=\"async\" src=\" https:\/\/swisstomato.ch\/wp-content\/uploads\/2025\/11\/small-img-2-1.jpg\" alt=\"The Client\" \/>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n<\/div>\r\n<\/div>\n\n\r\n<div  class=\"stbase-reference-text-image-block  stbase-block \">\r\n            <div class=\"content-inner container-640\">\r\n            <h2 class=\"title\">The Challenge<\/h2>\r\n            <div class=\"introduction-text\"><ul>\n<li><span style=\"font-weight: 400;\">The existing WordPress setup had architectural limitations and performance issues.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The editorial backend and navigation structure were clunky and in need of simplification.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform relied heavily on third-party integrations and plugins, complicating updates and performance.<\/span><\/li>\n<\/ul>\n<\/div>\r\n        <\/div>\r\n        <div class=\"image container-1080\">\r\n            <img decoding=\"async\" src=\" https:\/\/swisstomato.ch\/wp-content\/uploads\/2025\/11\/ETH-img2-2-1.jpg\" alt=\"The Challenge\" \/>\r\n        <\/div>\r\n    <\/div>\n\n\r\n<div  class=\"stbase-reference-result-block  stbase-block color-light  additional\">\r\n                <div class=\"additional-content content-inner container-640\">\r\n                                    <h2 class=\"title\">The Solution<\/h2>\r\n                                <div class=\"additional-text\"><ul>\n<li><span style=\"font-weight: 400;\">Migrated the site from <\/span><b>WordPress to <a href=\"https:\/\/swisstomato.ch\/en\/drupal-agency\/\">Drupal<\/a> 8<\/b><span style=\"font-weight: 400;\">, maintaining visual consistency for users but completely overhauled the backend for performance and scalability.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reorganised navigation and content structure, removing unnecessary features to streamline performance.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced the editorial experience with a cleaner, more intuitive backend UI that surpassed Drupal&#8217;s default interface, including built-in workflow management for external editors.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Integrated and optimised numerous third-party services and tools, such as Contextly (for content suggestions), Yoast (SEO), Thunder admin theme, Iframely (media), Algolia (search), AMP (mobile performance), Disqus (comments), Parse.ly (analytics), and Google Analytics Reporting API for dynamic &#8220;Best of&#8221; lists.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div>\r\n            <\/div>\r\n                <div class=\"content media-type-ipad\">\r\n            <div class=\"content-background\"  style=\"background-color: #312e2e;\" ><\/div>\r\n                            <div class=\"media image-in-ipad container-1080\">\r\n                    <img decoding=\"async\" src=\" https:\/\/swisstomato.ch\/wp-content\/uploads\/2025\/11\/Put-Screen-In-Here-3.png\" class=\"ipad-inner\" alt=\"\" \/>\r\n                    <img decoding=\"async\" src=\"https:\/\/swisstomato.ch\/wp-content\/themes\/st-base-theme\/assets\/imgs\/iPad-frame.png\" class=\"ipad-frame\" alt=\"iPad frame\" \/>\r\n                <\/div>\r\n                        <div class=\"result content-inner container-640\">\r\n                <h2 class=\"title\">Results<\/h2>\r\n                <div class=\"result-text\"><p><span style=\"font-weight: 400;\">The migration delivered exceptional improvements thanks to our partner <a href=\"http:\/\/brainsum.com\" target=\"_blank\" rel=\"noopener\">Brainsum<\/a>:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSome @diginomica site stats for the nerds \u2014 now running 78 % faster (close to Google speed), traffic up 15\u201316 % consistently, bounce rate down 3.5 %, thanks to @BrainsumCOM\u201d \u2014 Den Howlett, Founder of Diginomica<\/span><a href=\"https:\/\/www.brainsum.com\/case-study\/it-news-portal-global-audience?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This quote captures the measurable success in performance, traffic growth, and user engagement\u2014all achieved while providing editors with a robust and efficient backend.<\/span><\/p>\n<\/div>\r\n                                    <div class=\"project-button\">\r\n                        <a href=\"https:\/\/diginomica.com\/\" target=\"_blank\" class=\"button project\" rel=\"noopener\">\r\n                            <i class=\"fas fa-external-link-alt\"><\/i>\r\n                            <span>Live website<\/span>\r\n                        <\/a>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"featured_media":49312,"template":"single-reference-cs.php","reference_category":[18],"reference_tag":[],"reference_client":[],"acf":{"masonry_reference_title":"Diginomica","masonry_reference_text":"A strategic migration from WordPress to Drupal","masonry_thumbnail_image":49321,"masonry_black_layer_below_title":false,"masonry_black_layer_below_title_mobile":false,"masonry_awards":null,"no_category_order":98,"web_category_order":"","app_category_order":"","arvr_category_order":"","startup_client_order":"","smbs_client_order":"","nonprofit_client_order":"","bigbrand_client_order":"","hide_in_archive":false},"featured_image_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2025\/11\/iMac-Mockup-1.png","category_name":"Web","_links":{"self":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference\/49308"}],"collection":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/types\/reference"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media\/49312"}],"wp:attachment":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media?parent=49308"}],"wp:term":[{"taxonomy":"reference_category","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference_category?post=49308"},{"taxonomy":"reference_tag","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference_tag?post=49308"},{"taxonomy":"reference_client","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/reference_client?post=49308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}