{"id":8365,"date":"2022-06-30T10:00:00","date_gmt":"2022-06-30T10:00:00","guid":{"rendered":"https:\/\/swisstomato.ch\/?p=8365"},"modified":"2022-11-24T10:03:06","modified_gmt":"2022-11-24T10:03:06","slug":"landing-page-the-nr1-important-destination-of-your-client","status":"publish","type":"post","link":"https:\/\/swisstomato.ch\/en\/2022\/06\/30\/landing-page-the-nr1-important-destination-of-your-client\/","title":{"rendered":"Landing page &#8211; the nr1 important destination of your client!"},"content":{"rendered":"<ul>\n<li><i><span style=\"font-weight: 400;\">What is a landing page?<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">What is the difference between a landing page and a home page?<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A landing page is an essential part of the user journey and has an important role to play in boosting a predetermined conversion. With consideration and investment, they can drive your content strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a landing page?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The basic definition of it is a dedicated page on a website that you access directly from an external source such as a paid ad or email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This page is the digital version of the direct marketing letter, highly targeted and focused on a specific result. The purpose of the landing page is to stimulate a predetermined action by using targeted copy to connect with a user and persuade them to take action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These pages can be built for <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">SEO purposes<\/a> to capture organic search traffic. They may also be used with paid advertising through search engines or social media.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8366\" src=\"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-image-1.jpg\" alt=\"\" width=\"2560\" height=\"1700\" srcset=\"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-image-1.jpg 2560w, https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-image-1-300x199.jpg 300w, https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-image-1-1024x680.jpg 1024w, https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-image-1-768x510.jpg 768w, https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-image-1-1536x1020.jpg 1536w, https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-image-1-2048x1360.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">The two discovery channels :<\/span><\/h3>\n<p><b>Organic Search:<\/b><span style=\"font-weight: 400;\"> When a user finds the page from an organic SERP listing. In addition to delivering on the promise and intent of the query, the organic landing page also needs to clarify its brand and offering.<\/span><\/p>\n<p><b>Marketing campaign:<\/b><span style=\"font-weight: 400;\"> These landing pages are usually accessed via a link from a paid ad or email. Traffic from paid ads has high commercial intent and is usually ready to take action. The page should be ready for this need and designed to funnel the user in with all other options removed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the difference between a landing page and a home page?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A homepage is like the entrance to an airport. There are numerous check-in counters in the terminal which are entry points to direct you to the various gates and destinations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Home pages are the portal to a destination. Landing<\/span><span style=\"font-weight: 400;\"> pages are the destination and all about conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can a home page be a landing page? Usually, no. There are always exceptions, like a one-page website created specifically as a squeeze page to capture emails or get signups. For a website with more than four or five pages, the home page usually serves as a portal for a user to navigate to other pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you design your destination or home page, Swiss Tomato is there with you all along the process to make sure, your audience gets what you both need. Get in touch with <a href=\"https:\/\/swisstomato.ch\/en\/#contact-us\" target=\"_blank\" rel=\"noopener\">our experts<\/a> and let\u2019s have a brainstorming together!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a landing page? What is the difference between a landing page and a home page? A landing page is an essential part of the user journey and has an important role to play in boosting a predetermined conversion. With consideration and investment, they can drive your content strategy. What is a landing page? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":{"first_post_thumbnail":8369,"post_thumbnail":8369,"home_slider_image":8369,"custom_class":""},"featured_image_big_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-post-hero.jpg","featured_image_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/11\/landing-post-hero.jpg","date_formatted":" 30, 2022","month_number":"6","_links":{"self":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts\/8365"}],"collection":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/comments?post=8365"}],"version-history":[{"count":2,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts\/8365\/revisions"}],"predecessor-version":[{"id":8373,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts\/8365\/revisions\/8373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media\/8369"}],"wp:attachment":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media?parent=8365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/categories?post=8365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/tags?post=8365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}