{"id":2704,"date":"2020-04-24T20:50:01","date_gmt":"2020-04-24T20:50:01","guid":{"rendered":"https:\/\/swisstomato.ch\/2020\/04\/24\/e-commerce-website-technologies-web-agencies-use\/"},"modified":"2020-04-24T20:50:01","modified_gmt":"2020-04-24T20:50:01","slug":"e-commerce-website-technologies-web-agencies-use","status":"publish","type":"post","link":"https:\/\/swisstomato.ch\/en\/2020\/04\/24\/e-commerce-website-technologies-web-agencies-use\/","title":{"rendered":"E-commerce website &#8211; technologies web agencies use"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Why do we create an <\/span><a href=\"\/?page_id=449\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> website? To be the platform that creates bond between the buyer and the seller of goods or services via the internet and makes possible to transfer money or data to execute these transactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We tried to sum up what the most popular e-commerce platforms can offer to you in order to be able to choose the one that fits the best for you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13074\" src=\"https:\/\/swisstomato.ch\/wp-content\/uploads\/2020\/04\/image2.jpg\" alt=\"e-commerce 3\" width=\"1500\" height=\"800\" \/><\/p>\n<h3><b>Shopify<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify has been designed specially for smaller enterprises with an extremely easy setup process. You can use this solution without any developer skills. The simplest of all, providing a full service subscription + hosting services and built-in features to improve SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Advantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to set up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost effective, low starting costs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subscription based\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good solution for small E-commerce websites<\/span><\/li>\n<\/ul>\n<h4><i><span style=\"font-weight: 400;\">Disadvantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performance issues at larger number of SKU eg: 500-1.000+ items<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not as customizable as the dedicated professional webshops like Magento<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Better Performance and SEO can be achieved with fully customized Magento webshop<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Prestashop<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">PrestaShop is an open-source ecommerce solution, existing since 2007. With this platform, you can set up stores in the cloud or through self-hosting. This <\/span><a href=\"\/?p=4915\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> platform is easy to use and offers a powerful responsive online store interface for its shoppers. Though it is free, it is rich with a broad set of add-on features and a very reliable, UX focused solution.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Advantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can be installed and set up without developer help<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free, no license required to set up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simple <\/span><a href=\"\/?page_id=290\"><span style=\"font-weight: 400;\">design<\/span><\/a><span style=\"font-weight: 400;\"> and user-friendly back-end interface<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Available in 65 languages, supports multiple currencies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to add or delete features, easy to personalize specific areas of the store during website development<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Disadvantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suitable for small and medium stores but not really possible to extend the site once it\u2019s set up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quite simple design, good for low budget webshops, but not fitting for large-scale stores<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of support team or experts<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13071\" src=\"https:\/\/swisstomato.ch\/wp-content\/uploads\/2020\/04\/image1.jpg\" alt=\"e-commerce 2\" width=\"1780\" height=\"890\" \/><\/p>\n<h3><b>WordPress with WooCommerce plugin<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WordPress is probably the most popular and commonly used <\/span><a href=\"\/?p=5749\"><span style=\"font-weight: 400;\">webstore<\/span><\/a><span style=\"font-weight: 400;\"> platform. This platform is very easy to set up and to adjust it to our requirements. It has an excellent CMS (Content Management System) which enables you to create new posts or pages very easily without any development. The <a href=\"https:\/\/wordpress.org\/plugins\/woocommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">WooCommerce plugin<\/a> grants all necessary webshop services. WordPress is a perfect choice in case of smaller webshops where the introductory part of the website is also important.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Advantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy to set up<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cost effective<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good solution for a small \/ medium size e-commerce <\/span><a href=\"\/?page_id=449\"><span style=\"font-weight: 400;\">website<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open source &#8211; Is improved continuously by large number of developers<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Disadvantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not scalable<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performance issues at larger number of SKU eg: 500-1.000+ items<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Magento<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Magento is the leading standalone platform for webshop development. This platform has been developed for the management of large webshops. It can handle large numbers of products (500+). And also has a very user-friendly CMS once it\u2019s set up properly. It is a little bit more complex to set up in the beginning, which needs extra development. This solution is suggested if the webshop function is the key function of the site and the site has to handle a large number of products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Advantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One of the best e-commerce website creating systems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stable performance even in case of larger <\/span><a href=\"\/?p=4907\"><span style=\"font-weight: 400;\">e-commerce<\/span><\/a><span style=\"font-weight: 400;\"> websites, 1.000+ SKUs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can be customized to the smallest details<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Disadvantages<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More complicated to set up, need more development<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not a cost-effective solution in case of smaller webshops<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is a standalone platform<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13068\" src=\"https:\/\/swisstomato.ch\/wp-content\/uploads\/2020\/04\/image3.jpg\" alt=\"ecommerce\" width=\"1280\" height=\"960\" \/><\/p>\n<h3><b>Drupal Commerce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With Drupal Commerce, we can build ecommerce websites and applications of all sizes. Due to Drupal\u2019s expertise, the greatest features of Drupal and major modules like Views and Rules are also available for maximum flexibility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Advantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fully integrated in Drupal, and benefits from all the advantages for an outstanding UX\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Less individual development needed (in comparison with a solution where you have two separate systems)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Open source, so continuously improved by large number of developers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Weekly security updates for better safety, closely monitored by the permanent Drupal Security Team\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO, CRO (conversion rate optimisation) and Google Analytics simply to manage within the same system for user\u2019s path optimisation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easy connection to third party systems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drupal Commerce is completely free, including its existing available modules<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><i><span style=\"font-weight: 400;\">Disadvantages:<\/span><\/i><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More complicated to set up, need more development<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Not a cost-effective solution in case of smaller webshops<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Should you have any questions? Swiss Tomato team is at your disposal to answer all your requests! <a href=\"https:\/\/swisstomato.ch\/en\/#contact-us\">Ask our experts<\/a> and manage the webshop you like the most!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do we create an e-commerce website? To be the platform that creates bond between the buyer and the seller of goods or services via the internet and makes possible to transfer money or data to execute these transactions. We tried to sum up what the most popular e-commerce platforms can offer to you in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":{"first_post_thumbnail":2708,"post_thumbnail":2714,"home_slider_image":2720,"custom_class":""},"featured_image_big_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/06\/image2.jpg","featured_image_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/06\/image2.jpg","date_formatted":" 24, 2020","month_number":"4","_links":{"self":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts\/2704"}],"collection":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/comments?post=2704"}],"version-history":[{"count":0,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts\/2704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media\/1363"}],"wp:attachment":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media?parent=2704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/categories?post=2704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/tags?post=2704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}