{"id":2685,"date":"2020-04-12T21:32:25","date_gmt":"2020-04-12T21:32:25","guid":{"rendered":"https:\/\/swisstomato.ch\/2020\/04\/12\/a-different-aspect-than-the-average-introducing-off-site-seo\/"},"modified":"2020-04-12T21:32:25","modified_gmt":"2020-04-12T21:32:25","slug":"a-different-aspect-than-the-average-introducing-off-site-seo","status":"publish","type":"post","link":"https:\/\/swisstomato.ch\/en\/2020\/04\/12\/a-different-aspect-than-the-average-introducing-off-site-seo\/","title":{"rendered":"A different aspect than the average – Introducing Off-site SEO"},"content":{"rendered":"

Many people associate off-site SEO with link building, but it\u2019s not all about that. Other methods that are away from standard linking can be also important from an off-site optimization point of view.<\/span><\/p>\n

While on-site SEO is all within your site, off-site SEO is all that is happening outside your website. Just like guest blogging or commenting on another blog, or even on social media platforms.<\/span><\/p>\n

Off-page search engine optimization goes deeper than having links on other sites. : It<\/span> tells Google what others think about your site.<\/span><\/p>\n

\"offsite<\/h3>\n

Basics of off-site SEO<\/span><\/h3>\n

For example, if you have a lot of valuable links on other pages, search engines will assume that you\u2019ve got content that is worth reading for others.<\/span><\/p>\n

Otherwise, why would people refer to it? Google assumes that when people cite, reference or share a content, that means that they like it. Is your product or service helpful and affordable? They are going to talk about it!<\/span><\/p>\n

And all activities that you or others do while pointing on your website, will raise the ranking of your page.<\/span><\/p>\n

 <\/p>\n

What should I start with?<\/span><\/h3>\n

 <\/p>\n

Bloggers and content marketers usually start with on-site SEO.<\/span><\/p>\n

But they shouldn\u2019t stop there. Because things that happen away from your website might matter a lot to Google…<\/span><\/p>\n

A lot of website owners spend about 30% of their time on off-site factors, and 70% on on-site optimization. For other website owners, those percentages are reversed.<\/span><\/p>\n

\"offsite<\/p>\n

But why is the difference?<\/span><\/h3>\n

 <\/p>\n

It depends mostly on marketing goals. If you have a smaller target segment, on-site SEO will be more highlighted. If your site is about a service\/product or any theme that can be interesting for a wider audience, you will definitely need to start preparing the content in order to provide value for the users. What else would motivate people to waste time linking to it?<\/span><\/p>\n

If you can develop a basic understanding of not only on-page, but also off-page optimization, you\u2019ll be way ahead of your competition.<\/span><\/p>\n

 <\/p>\n

Getting ready for off-site SEO<\/span><\/h3>\n

 <\/p>\n

It is really important to have some initial preparation before starting link building.<\/span><\/p>\n

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  1. Highlight your cornerstone content and interlink in between your pages using specific keywords for each. Don\u2019t forget to emphasise your brand name.<\/span><\/li>\n
  2. Internal pages have to be structured and evenly linked for a great \u2018SEO value\u2019. Best practices are never mentioning that you should always point to the home page. You\u2019d rather remove half of your links than putting them unevenly. Restructure!<\/span><\/li>\n
  3. Basic on-site SEO job: Set up the correct meta tags and keyword density.<\/span><\/li>\n<\/ol>\n

    \"offsite<\/p>\n

    When Google is looking at your site, it looks for fresh content (sometimes depending on your sitemap settings), it indexes your new pages and prepares them for search users.<\/span><\/p>\n

    After your pages are added into its search results when relevant search queries are detected, Google uses several algorithm factors to determine where those pages will rank. Google\u2019s ranking<\/a> factors are numerous but for a while we know that the quality of backlinks is one of the most important.<\/span><\/p>\n

    The most common off-site SEO tools<\/span><\/h3>\n