{"id":2315,"date":"2018-10-04T16:00:13","date_gmt":"2018-10-04T16:00:13","guid":{"rendered":"https:\/\/swisstomato.ch\/2018\/10\/04\/the-power-of-hashtags\/"},"modified":"2018-10-04T16:00:54","modified_gmt":"2018-10-04T16:00:54","slug":"the-power-of-hashtags","status":"publish","type":"post","link":"https:\/\/swisstomato.ch\/en\/2018\/10\/04\/the-power-of-hashtags\/","title":{"rendered":"The power of Hashtags"},"content":{"rendered":"

Created 10 years ago, the power of hashtags is undeniable. Here, a few tips to use them effectively during a mobile app development, the launch of a new product, an event\u2026 \u00a0<\/b>
\n
\nEverybody knows what a <\/span>hashtag<\/b> is. Created in <\/span>2007 by Chris Messina<\/b>, a hashtag is <\/span>a <\/span>word or phrase preceded by a hash sign (#)<\/b>. Using a hashtag allows people <\/span>to identify<\/b> pictures, texts about a <\/span>specific topic quickly<\/b>. Hashtags are used on <\/span>social media<\/b>, especially on Twitter, the social media where hashtags were created. Everyone can use a hashtag,<\/span> even the companies<\/b>. Hashtags represent a <\/span>big potential for your business<\/b>. By using hashtags, you can<\/span> reach new followers<\/b>, <\/span>create a discussion<\/b> about a new product, <\/span>have some feedbacks<\/b>\u2026<\/span>
\nThe first important thing is to use hashtag in the right place<\/b>. Indeed, you can\u2019t use hashtags on each platform using by your company. Hashtags are used on social media<\/b>, but each social media has specific rules<\/b> to succeed with the hash sign. On Twitter, it is important to not use too much hashtags<\/b> in the same post. Studies have shown that a post on Twitter with 1 or 2 hashtag(s)<\/b> will be more efficient that one with more that 2 hashtags. However, on the famous social media Instagram<\/b>, studies have shown that picture with 11 hashtags<\/b> create more interaction with the followers that posts with less or more hashtags. Hashtags are also used on other social media like Facebook<\/b> and Pinterest<\/b> but their impacts are less important. Moreover, professional social media like Linkedin<\/b> are also using them. Like on Twitter, on Linkedin posts are better with a bigger impact thanks to 1 or 2 hashtag(s).\u00a0\u00a0<\/b>
\nThe second important thing is <\/span>to choose a good hashtag<\/b> for your company<\/b>. It can be difficult to choose the best hashtag for your new product or to talk about your event. Indeed, <\/span>millions of hashtags<\/b> are created each day on <\/span>social media<\/b>. Your hashtag needs to be <\/span>clear and short<\/b> to be used by a maximum of people. You need to be careful about the way you are using hashtags. You don\u2019t need to put the same hashtag on each of your posts. <\/span>Create different hashtags<\/b> is a good way to reach more people and to diversify your content. Specific companies are specialized in the <\/span>creation of hashtags<\/b>. <\/span>If you are interested in <\/b>creating a successful digital marketing campaign<\/b><\/a>, <\/span>contact us<\/b><\/a>.<\/span>
\nOne more important thing is <\/span>to maintain and nourish your hashtags<\/b>. Created hashtags are a good thing, but your hashtags need to be maintained. If you are creating a hashtag for a special event, you must post pictures or texts <\/span>before<\/b>, <\/span>during<\/b> and <\/span>after<\/b> the event. More people are talking about your event using your hashtag more you can <\/span>measure the impact of your event and your campaign<\/b>. However, you can also have <\/span>important feedbacks <\/b>after the event. Feedbacks are essential <\/span>to understand <\/b>what <\/span>didn\u2019t work<\/b> and what was a <\/span>real success<\/b>, to <\/span>do better<\/b> the next time. When you are developing an application or a product is the same! It is essential to have<\/span> the opinion of your potential target<\/b>. <\/span>Mobile app development<\/b> can be better thanks to the help of your <\/span>followers<\/b>.<\/span>
\nCreate your own <\/b>social media campaign <\/b><\/a>with the professional team of <\/b>Swiss Tomato<\/b><\/a>!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Created 10 years ago, the power of hashtags is undeniable. Here, a few tips to use them effectively during a mobile app development, the launch of a new product, an event\u2026 \u00a0<\/p>\n","protected":false},"author":1,"featured_media":934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"acf":{"first_post_thumbnail":"","post_thumbnail":"","home_slider_image":"","custom_class":""},"featured_image_big_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/06\/power-of-hashtag.png","featured_image_url":"https:\/\/swisstomato.ch\/wp-content\/uploads\/2022\/06\/power-of-hashtag.png","date_formatted":" 04, 2018","month_number":"10","_links":{"self":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts\/2315"}],"collection":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/comments?post=2315"}],"version-history":[{"count":0,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/posts\/2315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media\/934"}],"wp:attachment":[{"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/media?parent=2315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/categories?post=2315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swisstomato.ch\/en\/wp-json\/wp\/v2\/tags?post=2315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}