App launch for the biggest fine watchmaking exhibition in Geneva – SIHH


The Salon International de la Haute Horlogerie is the biggest professional fine watchmaking exhibition in the world. For their 2018 public opening in Geneva, they were looking to update the official SIHH app created by Swiss Tomato in previous years.

Swiss Tomato developed a tailored app focusing on the different participants of the event. A separate page is available for professionals with their personalized brand’s agenda, the public, as well as a restricted press area, where all relevant information can be found concerning SIHH 2018.

Indoor navigation via built-in map

A 3D map of the venue has been integrated which, working similar to Google Maps, will provide indoor navigation to the stands of all the exhibitors of the fine watchmaking world presented at SIHH. Through the exhibitors section of the app, the social feeds of all brands can be viewed with a link to get in touch with them directly, or to browse through their website and social media pages.

Outdoor navigation and shuttle

Due to the number of participants, a vast number of hotels have been contracted for the duration of the event, from which SIHH offers official transportation to the exhibition. The location and times of these shuttles can be found on their app along with directions by car and public transport.

An auditorium section is available on the app directly, where the program of all conferences can be found. These conferences were then uploaded in video format to the app for any future views by the participants and professionals.

To find out more, download the SIHH official 2018 app for iPhone or Android.

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