Search Engine Optimization for Small and Mid-sized companies
Do you want your company, your products and services to be found on the Internet? Nothing boosts your business more, than being on the first page of Google’s search results. Also small and mid-sized companies can achieve a good ranking in the search results, they just have to pick the right strategy. Our search marketing experts use a holistic search engine optimization approach, including on-site and off-site optimization.
SEO is a continuous process and, in the beginning, it can take a long time, sometimes 3-6 months until the first results are visible. SEO can be divided into 3 key parts: keyword analysis, on-site optimization and off-site optimization.
The whole search engine optimization process has to start with a keyword analysis, which means that we have to find the right keywords for which we will optimise the given website. Google already has a very good tool for this, the keyword planner tool. With the help of this tool we can analyse a given word or phrase how many searches there are in a month on average and also how fierce the competition is for that keyword. The stronger the competition, the harder it will be to achieve good ranking. The end result of the keyword analyses is that we have a list of around 5 top keywords in a given topic, which we will then use to optimize the website's content and structure.
Once the keywords are set the SEO can be divided into two independent processes: the On-site search optimization and the off-site optimization.
On-site search optimization
On-site optimization consists of two main parts, the site has to be technically perfect and up-to-date and the content of the website has to be optimized as well. For the technical part we make sure that the right plug-ins are installed, the right site structure and sitemap is in place, the site has a responsive design and we will also optimize all the content to boost the site speed.
Regarding the content, we check the keyword density, correct use of titles and headers, and ensure that the right type of content and internal links are implemented. It is important to have a lot of different content like text, videos, pictures that are refreshed as often as possible. On-site search optimization is the basis of successful search marketing.
Off-site search optimization
Google ranks a page higher if other relevant, important sites feature links of the given page. The relevant sites, blogs have to be identified, and then digital PR or paid collaborations are needed to feature articles about the page to optimize it. It can also be a good idea to approach different partners to exchange links. It is important though to have links at quality websites only, because to have a link at a link cemetery can even harm your ranking. Building links is a continuous process, because it is also true that the more up-to-date a link is, the better.
Do you want to improve your business by being found by the search engines? Contact us and we will help you with the whole process from the beginning!
SEO is a must for every company on the long-run, but if you would like to get new leads by tomorrow, then Google Adwords could be a perfect tool for you.